JIWON CHOI

JIWON CHOI Custom Fine and Fashion Jewelry made in Seoul. The official JIWON CHOI page.

Diaries of a jewelry designer ✶Today was one of those days that started with coffee and ended with friends somewhere in ...
29/05/2026

Diaries of a jewelry designer ✶

Today was one of those days that started with coffee and ended with friends somewhere in between manufacturing visits and a million conversations 😭

People call me a jewelry designer, but most days are actually spent talking with artisans, technicians, and makers trying to figure out how to make ideas work in real life!

A lot of why I build in Seoul comes from seeing jewelry and watch manufacturing cultures in Switzerland and France and wanting to be part of building that here too.

Anyone else building something from scratch these days?

26/05/2026

cooking your jewelry

26/05/2026

making your one-of-a-kind jewelry every day

pov: you’re the designer behind the brand and keep stealing from your own jewelry collection
20/05/2026

pov: you’re the designer behind the brand and keep stealing from your own jewelry collection

18/05/2026

you are what you wear 💸

17/05/2026

natural aquamarine is so divine

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Dubai
Dubai

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