DiamondswithaStory_NA

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DiamondswithaStory_NA Diamonds With a Story™ is a global effort by Rio Tinto to promote diamond sales using storytelling, research, design, merchandising, and marketing ideas.

Diamonds with a Story™ is a global sales and marketing initiative by Rio Tinto that helps the diamond trade understand the changing needs of diamond jewelry consumers by providing them with right tools, support and inspiration to respond to these needs and thus improving their business results. Based on in-depth, localized consumer research and insights, Rio Tinto has identified several key insigh

ts as to a consumer’s rationale for buying a diamond. These stories help foster the romantic and emotional allure of diamonds. By adding the extra value of storytelling, you can experience more sales, more repeat customers, and greater profitability.

1.Unique jewelry designs and well-curated collections attract new consumers.

2. Promoting diamonds beyond the engagement sale brings these new customers back to buy more, more often.

3. Differentiated price points give consumers a wider choice and more reasons to purchase.

4. Fashionable design adds to desire for and therefore overall value of a piece of jewelry.

5. A well-designed piece can be so desirable that it moves the discussion away from price.

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Products

Rough, white and natural-color diamonds.

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  • Want your business to be the top-listed Jewelery/watch Store?

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