AVeritas

AVeritas Hand crafted luxury mechanical wrist watches. Time as an art form. IG: AveritasTime AVeritas, a vision, a passion, a philosophy. Thus is the same for J.

The mechanical watch; that truly unique blend of artistry and engineering marvel was once on the verge of extinction. The mechanical time piece once again holds a special place in the hearts of those who truly appreciate its charms. A casual observer, first time owner, collector, or aficionado all understand the lure and fascination of a mechanical watch. Michael Grady. Founder and owner of AVerit

as. From the time Mr. Grady was a young boy, he was interested in fine watches. A grandfather’s fascination soon turned to an equal allure for the young man. Intense mechanical interest lead to a career in mechanical Engineering. From the design of mechanisms to manufacturing, he continued the journey. Owning a company engaged in the manufacture of complex mechanical components for the optical industry gave Mr. Grady further insight to extremely complex components. Working with many components that have tolerances that could change with the touch of your hand. His manufacturing company was already engaged in machining complex components with extremely tight tolerances. Combining his personal watch making with his manufacturing capabilities seemed only natural.. Why not create time pieces that reflect his personal design tastes with his fine attention to detail. These attributes coupled with his extreme "customer focused" business philosophy gave birth to AVeritas. Yes, a name with two capital letters. Just as the mechanical time piece was once forgotten, The forgotten language of Latin was used in naming the company. The word AVeritas is an invention of Mr. Grady’s as well. “Veritas” means truth in Latin. The “A” stands for “Accuratus" which is Latin for "Accurate" or “Precise”

AVeritas - Precise Truth

Truth is a boundless attribute and the foundation of every virtue. To be “good and true” is a universal lesson of life. While influenced by this principle, hypocrisy and deceit should be unknown. Sincerity and pure dealing would be the duty and guiding beacon of mankind. The heart and voice join in promoting each other’s well-being and rejoicing in each other’s prosperity. Thus is precise truth. The coveted cornerstone of society. Born of this philosophy, true to form, function and beauty, AVeritas was created. True to service of the AVeritas patron forms the focus of the company. The AVeritas client is a curator or guardian of our fine time pieces. To purchase an AVeritas is to be the owner, keeper and protector of complex artistry for future generations.

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Rochester, NY

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