Avi & Co

Avi & Co www.aviandco.com In recent years Avi once again expanded his business to include luxury watch brands such as Rolex, Audemars Piguet and Hublot.
(1)

Avi and his family started their business in Israel back in 1999 with only a small inventory of gold jewelry, eventually growing their business until in 2003 moving the entire operation to the United States and the world famous New York Diamond District. Specializing in uniquely designed diamond jewelry and engagement rings Avi offers his customers only the finest quality at the best prices in add

ition to his superior service paying particular attention to the needs of his individual customers. Avi takes pride in having gotten thousands of couples engaged over the years and building lasting relationships with his customers which keep them coming back for all their fine jewelry needs. With Avi's connections in the wholesale watch market he is able to offer you completely unworn watches at significant discounts over the retail price. To facilitate his growing wholesale business Avi opened his new office/showroom in 15 W. 47th St. where customers and dealers alike can enjoy a comfortable atmosphere while choosing from the many beautiful items he has to offer.

Power. Performance. Precision. ⚙️✨Timepieces designed to move with you, balancing technical innovation with everyday pre...
04/21/2026

Power. Performance. Precision. ⚙️✨

Timepieces designed to move with you, balancing technical innovation with everyday presence.

• Patek Philippe Calatrava Ref. 6007G-011 in 18K white gold with carbon motif dial, 40 mm
• Richard Mille RM 30-01 in titanium with skeleton dial, 50 mm
• Audemars Piguet Concept Ref. 26589IO in titanium with openworked dial and flying tourbillon, 44 mm

From refined design to high-performance engineering, each piece reflects a modern approach to watchmaking.

📍 Available now at Avi & Co. | DM to inquire

Blue dial. Baguette set. Platinum presence. 💎The Patek Philippe Complications 5961P-001 pairs an annual calendar and chr...
04/20/2026

Blue dial. Baguette set. Platinum presence. 💎

The Patek Philippe Complications 5961P-001 pairs an annual calendar and chronograph with a baguette diamond bezel and matching blue baguette dial.

Technical precision, elevated with high jewelry ex*****on.

Watch of the Week

📍 Available now at Avi & Co. | DM to inquire

04/19/2026

The Frosted Rainbow. 🌈✨

In 18K rose and white gold, the Avi & Co. Frosted Collection “Rainbow” is defined by a diamond pavé dial and a bezel set in a full spectrum of sapphires.

A textured finish that catches light from every angle.
Color, executed with precision.

Two tones. One vision.

📍 Available now at Avi & Co. | DM to inquire

Seven colors. Two Avi & Co. collections. 🌈✨Color in Motion straps, designed to pair seamlessly across the Avi & Co. Iced...
04/18/2026

Seven colors. Two Avi & Co. collections. 🌈✨

Color in Motion straps, designed to pair seamlessly across the Avi & Co. Iced Collection and Frosted Collection “Rainbow.”

Available with matching buckle designs in 18K white and rose gold, finished with diamond-set and rainbow sapphire bezels that carry the design through every detail.

Built to rotate. Designed to stand out.

📍 Available now at Avi & Co. | DM to inquire
Straps sold separately

Color, redefined. 🌈✨Our Color in Motion straps bring a new level of versatility to the Avi & Co. Iced Collection and Fro...
04/18/2026

Color, redefined. 🌈✨

Our Color in Motion straps bring a new level of versatility to the Avi & Co. Iced Collection and Frosted Collection “Rainbow.”

Diamond-set dials in 18K white and rose gold, paired with bold rubber straps designed to shift the tone from statement to refined.

Seven interchangeable colors. One design language.

📍 Available now at Avi & Co. | DM to inquire
Straps sold separately

Color, down to the detail. 🌈✨The Avi & Co. Frosted Collection “Rainbow,” in 18K rose and white gold, extends its signatu...
04/17/2026

Color, down to the detail. 🌈✨

The Avi & Co. Frosted Collection “Rainbow,” in 18K rose and white gold, extends its signature sapphire-set bezel through matching rainbow buckle ex*****ons.

Designed to pair with our Color in Motion straps, carrying the full spectrum from case to clasp.

📍 Available now at Avi & Co. | DM to inquire
Color in Motion straps sold separately

White gold or rose gold. The rest is up to you. 🌈The Avi & Co. Frosted Collection “Rainbow” evolves through material, co...
04/16/2026

White gold or rose gold. The rest is up to you. 🌈

The Avi & Co. Frosted Collection “Rainbow” evolves through material, color, and contrast. Crafted in 18K rose and white gold, each 44 mm timepiece features a diamond pavé dial and a bezel set in a full spectrum of sapphires.

Now paired with Color in Motion straps, available in seven interchangeable colors designed to shift the tone from bold to refined.

Two 44 mm statements. Seven expressions. Endless possibilities.

📍 Available now at Avi & Co. | DM to inquire
Straps sold separately
https://www.aviandco.com/frosted-collection

A new expression of the Frosted Rainbow. 🌈✨The Avi & Co. Frosted Rainbow in rose and white gold brings together 14 carat...
04/14/2026

A new expression of the Frosted Rainbow. 🌈✨
The Avi & Co. Frosted Rainbow in rose and white gold brings together 14 carats of diamonds and 15 carats of vibrant sapphires, set across a commanding 44 mm case.

A bold ex*****on of color, craftsmanship, and high jewelry design.

Two tones. One vision.

Watch of the Week
📍 Available now at Avi & Co. | DM to inquire

Ultra-light engineering. Signature Richard Mille design. ⚡The Richard Mille RM 67-02 “Alexander Zverev” pairs Carbon TPT...
04/13/2026

Ultra-light engineering. Signature Richard Mille design. ⚡

The Richard Mille RM 67-02 “Alexander Zverev” pairs Carbon TPT construction with a skeletonized automatic movement inside a 47 mm tonneau case.

Finished on a yellow textile strap, this reference reflects the brand’s performance-driven approach to modern horology.

📍 Available upon request at Avi & Co. | DM to inquire

04/12/2026

The season, in green. ⛳✨

Rolex icons redefined through tone and material, rich green dials, Everose gold, and diamond-set detail, each bringing a distinct presence to the fairway and beyond.

• Day-Date 40 Ref. 228345RBR in Everose gold with diamond bezel
• Day-Date 36 Ref. 128235 in Everose gold with olive green dial
• Datejust 28 Ref. 279171 in steel and Everose gold with green diamond dial

A statement of precision, styled for the moment.

📍 Available now at Avi & Co. | DM to inquire

04/11/2026

In full bloom. 🌼✨

The Rolex Day-Date takes on the season through color and material, platinum blue, soft pink opal, and rich olive green, each bringing a distinct character to an iconic silhouette.

• Day-Date 40 Ref. 228236 in platinum with blue Roman dial
• Day-Date 36 Ref. 128239 in 18K white gold with pink opal diamond dial
• Day-Date 40 Ref. 228239 in 18K white gold with olive green Roman dial

Defined by detail. Worn with intention.

📍 Available now at Avi & Co. | DM to inquire

Address

15 W 47th Street Suite 200
New York, NY
10036

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 5pm

Telephone

+12123541808

Website

Alerts

Be the first to know and let us send you an email when Avi & Co posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Avi & Co:

Shortcuts

Share

Category