Eric's Diamonds & Fine Jewelry

05/23/2026

04/21/2026

Now in stock.

02/20/2026

The shop will be closed Saturday February 21st since we will be out of town at the RJO Winter Buying Show. Apologies if that messes with your plans, but we promise we'll come back with something new and shiny.

02/11/2026

Did you know that we recommend you get your ring cleaned and the prongs checked every 6 months to 1 year. The best part is that we don't charge, even if it wasn't purchased here! Stop in and have your ring checked and cleaned. It only takes a few minutes to save you from trouble.

02/05/2026

Chibi and Alfredo would like to thank everyone for voting them #2 Best Shop Pets in the Chippewa Valley. Hats off to Theo, Leo, and Hazel for a fun furry competition this year.

https://volumeone.org/bestof/563/questions/17027-best-shop-pet

01/22/2026

Jewelry has long acted as a tangible embodiment of human connection; people have been adorning themselves with jewelry for tens of thousands of years, and there’s something quite moving about that, goldsmith Sidney Maletto noted. After apprenticing with Eric for about eight years, Sidney was woven

01/08/2026

The store will be closing at Noon today. We'll be back on Tuesday the 13th for our normal hours. Sorry for any inconvenience but you don't get to celebrate 70th wedding anniversary every day.

12/25/2025

Merry Christmas everyone! The store will be closed until the 30th so we can enjoy some hot cocoa and cookies.

12/24/2025

We're open 9:30am to 2pm today so you can get some last minute shopping done and then spend the day with family and friends.

Merry Christmas!