08/09/2026
A brand transformation is never just about making things look better.
With Cherry Beans, the work started with the foundation: refining the logo, brand guidelines and visual identity, then building a stronger brand strategy, creative direction and content system around it.
Over time, that thinking expanded into social media, storytelling, campaigns, packaging, cups, merchandise, seasonal concepts and real-world brand touchpoints creating a brand people could recognize beyond the logo.
And the creative translated into results too, with content reaching 352K+ views and a much stronger digital presence.
This is how I approach branding:
not just “how should it look?” but “what could this brand become?”
If you’re into branding, creative direction, content strategy and the thinking behind strong brands, follow along. 🤎