06/11/2025
Baby Charm turns 4 ✨
Four years ago, this journey began with an idea my partner had for my birthday.
I was pregnant, excited to meet our first baby, and we had just received our beautiful ultrasound photos. Lukas decided to turn them into a charm necklace, a way to capture the magic of pregnancy in a form I could hold close forever.
When our daughter was born, we decided to turn this wonderful idea that I was wearing every day into something bigger, to help other families capture the beauty and magic of pregnancy and new life, and keep it close to their hearts for years to come.
It all started in our small Amsterdam apartment, with a newborn in my arms, a homemade photo studio to capture the first necklaces, and a website built during those sleepless nights.
Since then, Baby Charm has grown from those late nights and living room photoshoots into a tiny global family of mothers and fathers celebrating the beauty of new life.
Today, our charms are being worn by hundreds of parents in the Netherlands, Belgium, Lithuania, Denmark, Switzerland, Norway, Sweden, Luxembourg and the USA, each one holding its own story, its own beginning.
Thank you to everyone who trusted us to turn your pregnancy memories into something timeless.
Here’s to four years of love, creation and connection, and to all the little lives that inspired it ❤️