77 Diamonds

77 Diamonds 💎 Europe’s Leading Bespoke Jeweller
🌍 14 Showrooms Worldwide
💍 Natural & Lab-Grown Diamonds + Gemstones
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A luxury jeweller specialising in engagement rings and diamond jewellery with a simple aim: To bring simplicity, clarity, choice and value to the jewellery buying process. With unrivalled, direct access to over 80% of the world's finest polished diamonds, 77 Diamonds deliver delicately crafted, high quality engagement, eternity and cocktail rings as well as earrings, bracelets and necklaces - taki

ng design inspiration from a variety of genres from modern through to classic and vintage. With headquarters and a beautiful showroom in London's Mayfair, 77 Diamonds' passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations.

17/05/2026

…and he kept his promise! 🔗🤍

16/05/2026

Step cuts (like Emerald & Asscher) give that sleek, glassy "hall of mirrors" look, all about clarity and quiet luxury ✨

Brilliant cuts (like Round & Oval) are made to dazzle, with maximum sparkle and fire, and they're great at hiding inclusions 💎

Comment your fave 👇

London, through their eyes ✨From candlelit dinners to city streets beneath Big Ben, every moment felt like the beginning...
13/05/2026

London, through their eyes ✨

From candlelit dinners to city streets beneath Big Ben, every moment felt like the beginning of forever.

A love story written across one of the world’s most iconic cities 🇬🇧

11/05/2026

Not everyone gets marquise… and that’s the point 💍

An unforgettable oval sapphire set in 18k yellow gold ✨ Scattered diamonds along the shoulders catch the light beautiful...
10/05/2026

An unforgettable oval sapphire set in 18k yellow gold ✨ Scattered diamonds along the shoulders catch the light beautifully, giving this bespoke engagement ring a soft, modern heirloom feel💚

08/05/2026

Your favourite cut in a special setting ✨💍

Golden hour, one question, a lifetime ahead 💍As the sun set, Robyn & David stepped into their forever… a moment filled w...
07/05/2026

Golden hour, one question, a lifetime ahead 💍

As the sun set, Robyn & David stepped into their forever… a moment filled with love, meaning and everything still to come.

Around the world, stories like these unfold in the most beautiful ways, and we’re honoured to witness them ✨

06/05/2026

Wait till the end to find out 💎 💍

04/05/2026

Ring stack of my dreams 🥰🤌🏻💍

You already know your answer 💍 Which one is it?
03/05/2026

You already know your answer 💍
Which one is it?

01/05/2026

Send this to a friend who’s just got engaged 😭✨

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Opening Hours

Monday 10:00 - 19:30
Tuesday 10:00 - 19:30
Wednesday 10:00 - 19:30
Thursday 10:00 - 19:30
Friday 10:00 - 18:30
Saturday 10:00 - 17:00

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