NOOKA

05/05/2026

second printing of the nooka book is available on

NOOKA is a MINDSTYLE™ brand. The concept of NOOKA is to create interactions between people and objects to foster a real universal language.

05/05/2026

as many of you know, I am recording and releasing music the past few months. I have a new single coming out. getting music writers/journalists to cover any new music is quite difficult, and for me, it is no different. please write about the BUTCHIE project and forward the link to all music writers and journalists you know. Thank You!

11/02/2026

I found some old presentations we made back in 2010 for NOOKA jewelry. I can’t locate the original files and these are scanned from printouts.

26/01/2026

the first remix from "midnight brunch" is the bogan via remix of urban icon:

Here’s a smart link for the remix https://ffm.to/butchieurbaniconremix

have a listen, love it, share on your networks!

Choose your preferred music service

26/01/2026

did you know that NOOKA founder, Matthew Waldman is now making music? "midnight brunch" is an ep of lyrics written in the 80s and recorded the past year. have a listen, enjoy, and share on your networks!

26/12/2025

Layout from the NOOKA book

26/12/2025

NOOKA SIGHTING submitted by one of NYC’s most talented stylists, Adam B.

14/11/2025

NOOKA founder releases an EP of NOO music. Check it out on all streaming services.



https://butchie.hearnow.com/midnight-brunch

11/11/2025

Luca founder, Matthew Waldman, recorded some music this summer with lyrics. He wrote in the 80s. We hope you enjoy it.

Written in the 1980s and early 1990s / recorded in 2025, “Midnight Brunch” is a time-delayed transmission of longing, resilience, and transformation. The songs chronicle the margins of NYC, weaving to

10/11/2025

One of my absolute favorite collaborations was the one that we did with the Japanese T-shirt brand, GRANIPH. I saved one of the tags pictured here in this post, it’s a bit ratty, but brings back lots of memories.

-shirt -shirtDesign

30/10/2025

CHANGE TO CANON

Over the summer, I was clearing out storage units in New York City and I found the original sketch for Nooka that was drawn August 12, 1997 in London England. When I wrote about this later, I remembered it as being done at the landmark hotel but from this sketch, it looks like it was done at the Saint Giles. I remember I was waiting to have a meeting with a very trendy inflatables creative.

#1997