KAESU Terra

05/01/2026

27/12/2025

[Do you keep your favorite lure’s tail pristine? ]
Elastomer material easily attracts dust and grime. Today, we’ll introduce simple maintenance tips to keep it beautiful and performing at its best for longer.
First, use packing tape. Simply dabbing the sticky side against the tail quickly removes fine surface dust. This is especially effective for white or red tails where grime stands out.

If the dirt is stubborn or it feels oily, we recommend hand-washing with mild detergent. Elastomer tails and soft bodies like the "KUMOKIRI" will become surprisingly clean after a quick wash.
The pro's finishing touch is baby powder. A light dusting after drying makes the surface smooth and prevents dust from sticking again. *Note: It may look slightly white, so avoid over-applying.

Leaving elastomer dirty can accelerate its degradation. Wash, dry, and protect with powder. With this small effort, your gear will always stay in top condition.
Why not try it today?

23/12/2025

Merry Christmas! 🎅

Thank you always for your continued use of KAESU lures.
We hope your holiday season is filled with smiles and big fish.
We will continue to deliver exciting products next year!

21/12/2025

[The prototype micro plug development is entering its final stage. ]
We are currently aiming for "intense flashing" that exerts a powerful presence underwater. Today, we'll reveal a glimpse behind the scenes of our color sample production.

Before painting, we breathe life into the lure using "Thermal Transfer Holograms." A hologram sheet designed for plastic lures is pressed against the body and bonded with heat. This process creates a beautiful shine that becomes one with the body.

This time, we adopted a Silver Hologram with strong reflection. However, the options are endless. From the subdued and tasteful "Matte Silver," to realistic scale patterns, and even a glossy, translucent oil-like finish. We are exploring the optimal light for every situation.

After repeated trial and error, the micro plug is coming along smoothly for its release next year. A massive brilliance hidden within a tiny body. Please look forward to its completion!

20/12/2025

[The reliable partner for tweaking fishing gear: The "Digital Scale." ]
Are you using one yet? Adjusting lure buoyancy, managing weights for DIY rigs. Let's graduate from adjustments based solely on intuition today.

Kitchen scales found in home improvement stores are mostly in 1-gram increments. However, what we anglers need is the precise world of 0.1g, or even 0.001g. This minute difference in numbers dramatically changes the lure's action.

Digital scales are consumables when used in the field. Rather than timidly using an expensive one, the right answer is to thoroughly use a high cost-performance model found online. Even models around 1000 yen perform sufficiently.

Precise numbers erase doubt. Get a digital scale that suits you, and level up your fishing preparation to be smarter and more enjoyable!

14/12/2025

[The true worth of KUNAI: Mesmerizing 3D Darting]
Introducing an action guide to freely master its other-dimensional movements. You'll never say "I don't know how to use it" again.

The basic technique is the "Short Pitch Lift." Jerk the rod sharply and shortly, feeling 2 to 3 vibrations. The key is bottom contact. Moving to the next action the instant it hits the bottom creates a rhythm that triggers the fish.

If there is no reaction, try a "Large Lift & Fall." The high fleeing movement and sudden drop induce a reaction. Also, a "Curve Fall" with taut line is effective. The vibrating descent is extremely effective on fish that are used to a straight drop.

And the surprising secret weapon is the "Steady Retrieve." Strikes during retrieval are no coincidence. Try fast winding in the mid-range or bottom knocking. With KUNAI's crankbait-like avoidance ability, you can attack around obstacles without fear.

Not just for bass, but for trout species as well. Conquer the field with versatile actions. Now, take your KUNAI and open a new door in fishing!

13/12/2025

[Depth Control Changes Everything]
Introducing two types of "Guard Weights" designed to maximize the potential of the Otter lure.

First, the Lead Guard. Weighing approximately 2g, it covers ranges from around 2m down to a maximum of 4m. It resists snagging even on bottom contact, allowing you to confidently target the deep range with a slow retrieve.

In contrast, the Plastic Guard is ultra-lightweight at approximately 0.5g. Its slow sink rate makes it invaluable just below the surface or in shallow areas under 1m deep. When you want to present it "shallower and slower," this is the only choice.

"Is a guard needed in shallow water?" Yes, never let your guard down. This guard is essential to protect your lure from invisible underwater structures. It enables aggressive fishing without fear of risks.

It is also perfect for prop bait Carolina rigs in the coming season. Go deep with lead, stay shallow with plastic. Multiply your fishing enjoyment by selecting the right weight for your field!

07/12/2025

[Instantly Shift Your Strategy]
The "Plate Weight" system equipped in the Tiny Masamune and Tiny Masamune 120 is magical, allowing you to freely switch between floating and sinking modes.

No tools required. Simply press it into the special slot, and it locks in place. Even if field conditions change suddenly, you can adapt on the spot. That is the greatest appeal of this lure.

However, with prolonged use, the tight "click" of the fit may weaken. This happens because the plate loses its curvature. But don't worry. Maintenance takes just a moment.

The material is soft and easy to adjust. Simply increase the bend of the plate slightly with your fingers or pliers. Insert it back into the body, and if the firm resistance returns, the adjustment is complete.

Simple maintenance maintains peak performance. Correct adjustment is a shortcut to better results. Enjoy wonderful fishing moments with your perfectly tuned Tiny Masamune!

06/12/2025

[BOAR HOG: A Fusion of Technology and Passion]
Today, we unveil the development story behind this ultra-high-performance worm, which excels not only in backsliding but also as a Texas rig and jig trailer.
Development began with maximizing the backslide characteristics. However, achieving the difficult goal of "high performance in all other rigs" required continuous trial and error. The relief felt upon finally reaching the ideal shape is unforgettable.

A major feature of the BOAR HOG is the ability to flip the hook and reuse it even if the worm is damaged. However, this presented a problem: a symmetrical top and bottom caused the worm to spin, leading to line twist.

Therefore, we adopted an asymmetrical shape for the top and bottom. Furthermore, we applied the concept of the "bilge keel"—found on the bottom of boat hulls—to the worm's body.
The subtle "convex line" on the body. This inconspicuous shape dramatically succeeded in suppressing the worm's rotation underwater, creating stability.

The BOAR HOG is not just a worm. It is a culmination of technology and ingenuity designed to achieve both fishing results and ease of use. Be sure to experience this innovative approach on your next fishing trip.

30/11/2025

[The Season for Enjoying Winter Fishing is Coming! ]
With the arrival of Rittō (Start of Winter), the atmosphere of the cold season is setting in at the water's edge. A special season begins where the angler's strategy is tested as the temperature drops.

Even though fish activity is still high, with morning and evening chills increasing the number of fish clinging to the bottom, it's time for the metal vibe. This is especially the season when fish respond well to models that fall quickly. The fast drop and the hopping lift action turn on the fish's feeding switch.

This season, we highly recommend trying the new-sense metal vibe, the KUNAI. It doesn't just vibrate at high speed. The KUNAI generates a sideways darting action on the lift.
In addition to the powerful vibration, the unpredictable dart strongly stimulates the lateral line of low-activity fish, inducing reaction bites.

Available in a wide range of sizes, from 1/8oz to 1/2oz. Specifically, the easy-to-use 1/8oz and 3/8oz are currently still in stock.
Add new enjoyment to your winter fishing this year with the KUNAI. Fast fall, strong dart. Master the field with this strategic lure!

29/11/2025

[Big Bait Seabass Season is Here! ]
The long-awaited season has arrived. The exhilarating battle with trophy seabass, chasing large Konoshiro and Bora, is about to begin.

Introducing the incredibly popular big bait, the KRK205. It has captivated countless seabass since its prototype days, and this year, even a near-Japanese-record Akame was landed on this very lure.
The true value of the KRK205 lies in its versatility. The weight room can hold up to four 7mm tungsten balls. You can freely control the action and buoyancy simply by changing the number of balls.

Use 0 to 1 ball for lively dog-walking, 2 to 3 balls for a slow-rising floating glide bait, and 4 balls for a fish-chasing slow sinking action. This is the ultimate strategic big bait, capable of mastering various patterns with a single lure.

Furthermore, it features the effective Konoshiro color lineup. The combination of a highly visible chart back and strongly reflective silver hologram creates an overwhelming presence in the water, powerfully assisting the angler's operation and strategy.

The KRK205 is an extremely popular item that sells out quickly. To secure your trophy fish encounter, get your hands on this strategic lure now.
Are you ready?

15/11/2025

[Mind the Gap! The Key to Not Losing Your Lures]
This article highlights a common mistake many anglers make: tying the fishing line to the single-wire gap (or split) of a split ring, which can lead to losing the lure.

The Risk: When tied near the gap, the knot can easily slip out, causing lure loss, especially with heavy or aggressively moving lures. The sharp wire end at the gap can also nick and weaken the line, leading to break-offs.

The Correct Method: Always tie your fishing line to the double-layered section of the split ring. Ensure the knot is pulled tight to prevent slippage and secure the lure.

Checking the position of your knot on the split ring is a simple yet vital step to protect your valuable gear and prevent line failure.