How Sia began ...
It was the year 1972 when Mr. Ramniklal D. Chhadva, the doyen of SIA Art Jewellery who began his wholesale business of imitation jewellery, leather bags and other related accessories under the brand name ‘Tohfa’.
Since our inception in 1995, we have shot to fame as the No. 1 Brand in Fashion Jewellery in India with 150+ retail properties across the country. We are a one stop destination for any design or jewellery on any given day.
Designed for success
The reason for our success is our fusion of timeless jewellery that's meticulously crafted with the right blend of age-old mystique and elegant modern touches. And topped with affordable yet uncompromised quality in every design.
Our quality policy is to give “simply the best”. That’s why today, we have over 15,000 loyal members, with almost 40% of the company’s revenue share.
Sparkled by Glam
Each design from SIA is a celebration of beauty, success, fashion and love. These designs are painstakingly sculpted and brought to life by local artisans and designers using the finest quality materials.
SIA’s designers take inspiration from the beauty in all its forms and manifestations. This results in a diverse range of beautiful masterpieces that are embraced by style icons and trendsetters across the world. SIA jewellery has adorned the sets of countless TV shows and movies and is in the favourites list of many A-listers from designers to celebrities.
Some of our happy customers include Neeta Lulla, Vikram Phadnis, Manish Malhotra, Shane & Falguni Peacock, Abu Jani - Sandeep Khosa. Preity Zinta, Juhi Chawla and Bipasha Basu… the list goes on.
SIA’s extensive range of rings, bangles, bracelets, earrings, necklaces and pendants appeal to connoisseurs of all ages and also make a perfect gift for your loved ones.
Sparkle up your look with SIA!
Shining ahead
Moving forward, Sia plans to have business interests with top fashion brands with an extensive network of exclusive retail outlets.