Para Ruk Brand

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Para Ruk Brand Our mission is to inspire women to celebrate daily life and feel special through unique accessories with couture touch and magic stories.

Rooted in Israeli and Jewish-Russian heritage, PARA RUK transforms personal memories, symbols and landscapes into contemporary accessories designed to speak beyond geography and identity. Brand values are:
- Small limited collections or even unique products presented in only one copy
- Meaning and history in each product - whether it's a scarf or a jewelry piece, each accessory has a story.
- Respect for tradition and handcraft work - Luneville embroidery, beaded brooches, all jewelry is assembled by hand, hand-finished scarf edges. Anna Shenderova - founder and designer of her brand. She draws inspiration from Russian fairy tales from her childhood, and her new life in Israel. This year marked a huge milestone for Para Ruk Israel - it was brought to New York Fashion Week!

✨ The most enchanting silk accessories from the Para Ruk collection are, without a doubt, our scarves, bandanas, and eve...
26/10/2026

✨ The most enchanting silk accessories from the Para Ruk collection are, without a doubt, our scarves, bandanas, and even a silk square featuring the magical world of The Nutcracker.

All available in a rich, cozy winter shade of Burgundy ❤️

🎁 And because it’s the season of gifting, every order comes with a little surprise from the brand - a tiny candle shaped like the Nutcracker himself. A little extra magic, just for you! 🕯

✨ As always, this is a limited-edition drop, so don’t wait too long. After all, magic favors those who dare to make a wish! 😉

💌 Comment “I WANT” below, and I’ll help you find your perfect silk accessory. 🎀

18/10/2026

Готовимся к Хануке✨

Чтобы заказать свой набор - пиши на WhatsApp: 0524606695

✨Let’s start this beautiful gift 🎁 season with PARA RUK silk scarves
15/10/2026

✨Let’s start this beautiful gift 🎁 season with PARA RUK silk scarves

15/10/2026

Артишок и Горохи теперь и в формате декора для дома - интерьерных свечей💚

Добро пожаловать на сайт PARA-RUK.COM

Earrings in stock🤍Shop on PARA-RUK.COM
14/10/2026

Earrings in stock🤍

Shop on PARA-RUK.COM

Silk scarves that available for pre-order now:🌿Garnet bandana, 55*55 cm💚Twill Garnet, 85*5 cm🌿Gifts of the Promised Land...
04/10/2026

Silk scarves that available for pre-order now:

🌿Garnet bandana, 55*55 cm
💚Twill Garnet, 85*5 cm
🌿Gifts of the Promised Land bandana, 55*55 cm
💚Gifts of the Promised Land twill scarf, 85*5 cm

DM for order or visit PARA-RUK.COM

Небольшая предыстория: У меня есть традиция - несколько раз в году я выбираюсь прогуляться в Иерусалим. В каждую поездку...
29/09/2026

Небольшая предыстория: У меня есть традиция - несколько раз в году я выбираюсь прогуляться в Иерусалим. В каждую поездку я стараюсь посетить свои любимые места - где мне красиво, вдохновляюще, вкусно, медитативно. В них я наполняюсь столичным духом и создаю свои маленькие ритуалы с городом.

Так родился шелковый твил - The Little Jerusalem Story.

Мой путеводитель на шелке - куда сходить и что попробовать в любимом Городе.

А еще - этот Иерусалим вы можете повязать на шее или привезти в качестве сувенира из Израиля.🤍🌿

Пишите «Хочу» в комментариях и я свяжусь с вами 🙌

A little light for the colder days 🕯There’s something special about autumn and winter at home.A lit candle, a cup of you...
28/09/2026

A little light for the colder days 🕯
There’s something special about autumn and winter at home.

A lit candle, a cup of your favourite tea, a warm blanket, and a little more time to slow down and enjoy the small things.

This season, we’ve created a collection of candles inspired by the beloved Para Ruk scarf designs - bringing the stories, colours and symbols of our scarves into your home.

🍂 Pomegranate - inspired by Autumn on the Mediterranean Shore
🫛 Peas - inspired by Artichokes & Peas
🍩 Donut - inspired by The Little Jerusalem Story
🍇 Grapes
🌴 Date
🌿 Fig - inspired by Gifts of the Promised Land

The pre-order is now open.

And if you’re already thinking about gifts for your team, clients or partners, Para Ruk also accepting corporate orders from 15 pieces - perfect for Hanukkah and Christmas gifts, prepared in advance and with care.

✨ Choose your favourite candle or write to us about a corporate order.
We’ll be happy to share the details and help you plan your order.

Лимассол💜время встречаться и выбирать подарки себе и близким 🙌С 30.09 по 3.10 шелковые платки, шарфы и украшения от Para...
23/09/2026

Лимассол💜время встречаться и выбирать подарки себе и близким 🙌

С 30.09 по 3.10 шелковые платки, шарфы и украшения от Para Ruk будут представлены на pop-up израильского стилиста Вероники Соловьяновой в пространстве WeSpace (G Bar) в Лимассоле.

Часы работы: с 11:00 до 19:00

До встречи!🥰

Address

Israel Tal St.
Tel Aviv

Opening Hours

09:00 - 19:00

Telephone

972524606695

Website

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