UM Rally

UM Rally UM Rally. Dynamic by Design.

14/12/2016

#重演經典系列 之 回魂夜同MPF有咩關係先？

唔好講咁多，睇片先！

成件事由開始到條片出街，只係好短嘅時間！
原因係因為整個Idea由Insight出發，香港人，其實真係好唔想理個MPF，所以客戶立即Buy In，我哋就立即做嘢！多謝客戶咁爽快，造就一個快靚正嘅 Social Video。

睇完片，不如，你都去check吓個積金達人指數啦：http://www.fidelity.com.hk/mpf-readiness

What does a film classic have to do with MPF?

It took almost only an instant to get this job done, simply because our idea originated from the very true insight - no Hongkongers want to manage their MPF. Thanks our client a million for enabling us to move forward with this idea swiftly and create a wonderful social video.

AND - don't forget to check your MPF Readiness Index - http://www.fidelity.com.hk/mpf-readiness

#富達積金達人指數大測試 #積金達人指數

Vote now for the winner of the junk wars! Simply like to support the most innovative product by each team - the team wit...
09/12/2016

Vote now for the winner of the junk wars! Simply like to support the most innovative product by each team - the team with the most votes will win a big prize!

See how much our CEO Kasper can do to ensure we can enjoy our Christmas party this evening!
09/12/2016

See how much our CEO Kasper can do to ensure we can enjoy our Christmas party this evening!

08/12/2016

做得Social，當然要知fans想要乜!
早前「 -可能係世界上最好嘅的士體驗」條片一出，好多fans都話好想搭... 我哋今次就同Carlsberg聯手出嚟找數！除咗邀請一班真fans出嚟試搭之外，仲有一班星級服務員為我哋嘅乘客提供服務!

The fans craved for it, Carlsberg serve it (and the passenger of course) in probably the best way it can be. Watch the fans hop on and enjoy loads of fun surprises on our :

【Probably the best hairstylist with undergroundDV】
http://bit.ly/2gfiVnS

【Probably the best dancer with JimYan & Donald 當奴】
http://bit.ly/2gw6dSk

【Probably the best boxer in the world Rex Tso with our fans】
http://bit.ly/2fjoUuW

【Probably the best DJ in the world 音樂情人 鄭子誠 with our fans】
http://bit.ly/2gfsxz9

【Probably the best tour guide in the world Gregory 河國榮 with our fans】
http://bit.ly/2gvW089

04/12/2016

We've just completed the Pokemon Run! Yeah!

Wonderful news keep coming to our clients as Wellcome grabbed a Gold in Gaming and a Silver in Innovation in Marketing E...
12/11/2016

Wonderful news keep coming to our clients as Wellcome grabbed a Gold in Gaming and a Silver in Innovation in Marketing Excellence Awards for the VO truck campaign! Salute to Grey Hong Kong for the creative idea!

Pizza Hut Mini Plate took home a Gold in Loyalty Marketing in Marketing Excellence Awards, second mega treat this evenin...
10/11/2016

Pizza Hut Mini Plate took home a Gold in Loyalty Marketing in Marketing Excellence Awards, second mega treat this evening! Hurray!

Pizza Hut Mini Plate got a mega treat in Marketing Excellence Awards - Silver in retail marketing. Yeah!
10/11/2016

Pizza Hut Mini Plate got a mega treat in Marketing Excellence Awards - Silver in retail marketing. Yeah!

Craig Harvey, our Research Director, was invited to speak at an event by the Marketing Research Society Hong Kong in Sep...
19/10/2016

Craig Harvey, our Research Director, was invited to speak at an event by the Marketing Research Society Hong Kong in September. Craig has over 24 years experience in advertising, media and research. He has a passion for understanding how, what and why motivates the consumer. In this event, Craig shared great ideas on how data can be shaped into knowledge and contribute towards creative effective campaigns.

Want to hear more from Craig? Stay tuned at UM Rally page and we will interview Craig for a more in-depth sharing!

唔係annual dinner，唔係Halloween，只係一個大家都好想快啲收工嘅normal Friday，但係我哋就係鍾意有事無事都玩大佢！Happy Dress Weird Friday!BTW， 大家認得出幾多隻Pokemon?T...
03/10/2016

唔係annual dinner，唔係Halloween，只係一個大家都好想快啲收工嘅normal Friday，但係我哋就係鍾意有事無事都玩大佢！Happy Dress Weird Friday!

BTW， 大家認得出幾多隻Pokemon?

This is neither our annual dinner nor Halloween party. It’s just another Friday that we want to make some great fun. Happy Dress Weird Friday!

Btw, how many Pokemons can you find?

#之前仲玩過扮運動員同扮地鐵站 #下次扮乜好

而家Facebook咁多360嘅相，我哋Designer決定自己親手畫一張！嗱嗱嗱，先睇相上面嗰張原稿，紅紅綠綠，啲人仔連樣都未有，當初真係難以想像到佢最後會變成點...經過designer們嘅努力，一人畫幾個角色，呢張【Pizza Hut...
21/09/2016

而家Facebook咁多360嘅相，我哋Designer決定自己親手畫一張！

嗱嗱嗱，先睇相上面嗰張原稿，紅紅綠綠，啲人仔連樣都未有，當初真係難以想像到佢最後會變成點...

經過designer們嘅努力，一人畫幾個角色，呢張【Pizza Hut玩轉中秋燈謎360】嘅圖終於誕生！佢仲收埋咗三個【必勝燈謎】嘅謎底添，雖然中秋節已經過咗，但係都可以入去原post玩吓㗎！

https://www.facebook.com/pizzahut.hk/photos/a.176115399070267.50746.148008745214266/1484703034878157/?type=3&theater

With numerous 360-degree photos now on Facebook, our designers decided to DRAW one themselves!

Look at the initial draft (top), it’s hard to imagine how the final version would look like. Our designers’ joint efforts successfully created a special lantern riddle for Pizza Hut (bottom)! Are you able to answer the three riddles?

https://www.facebook.com/pizzahut.hk/photos/a.176115399070267.50746.148008745214266/1484703034878157/?type=3&theater

「有邊個想嚟同我交手？」佢係Germaine，同事話佢快、狠、準，客戶話佢夠爽快，但未同佢喺工作上交過手，你係唔會feel到嘅！ 做過國際快餐店、國際化妝集團、國際時裝品牌、國際F&B品牌...好幾間國際media agency，數之不盡嘅...
12/08/2016

「有邊個想嚟同我交手？」

佢係Germaine，同事話佢快、狠、準，客戶話佢夠爽快，但未同佢喺工作上交過手，你係唔會feel到嘅！

做過國際快餐店、國際化妝集團、國際時裝品牌、國際F&B品牌...好幾間國際media agency，數之不盡嘅國際客戶，同FMCG, fashion 仲有 skincare 特別有緣份，亦係鍛鍊成"Powerful Germaine"嘅地方。
Germaine 嘅絕招就係強悍，強悍到無論你係咩身份，都會招架唔住。唔信？你咪嚟同佢比試下囉！

“Who wants to have a battle with me?”

Germaine. Her team say she’s fast, aggressive and accurate. Clients say she is candid. You only feel all of this when you work with her!

Throughout her career serving different global agencies, all of her clients are global brands - fast food, skincare, fashion, F&B etc. Such global experience makes up the 'Powerful Germaine'.

No doubt Germaine’s toughness is unbeatable. Come battle with her and feel her unstoppable energy!

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