02/06/2026
After my last reel about accidentally starting a jewellery business 7 years ago, quite a few people asked me for my business blueprint. The truth is, I don’t really have one. When I started FPL, I had no jewellery knowledge, no metalsmithing skills, no photography skills, and definitely no understanding of SEO, marketing, shipping, customs, or taxes.
Every time I ran into a problem, I researched it.
When I was bad at sawing, I spent hours sawing.
When my soldering wasn’t working, I spent hours reading books, tutorials, and forum discussions trying to understand why.
When nobody was finding my website, I learned about keywords, meta titles, alt text, analytics, search engines, and social media algorithms.
Most of the skills behind this business were learned after I started.
And the learning never really stops.
In the past year alone, I’ve had to navigate tariff changes, rising shipping costs, changing customer behaviour, and multiple increases in metal prices.
So I researched new carriers, adjusted processes, compared options, and kept adapting.
That’s probably the closest thing I have to a blueprint. Not a secret formula.
Just solving one problem at a time.
What worked for me may not work for someone else. Different products, different audiences, different goals.
Advice can be helpful.
But eventually, you have to experiment, make mistakes, and figure out what works for your own brand.
There are shortcuts to information.
There are no shortcuts to experience.
still here, still learning, still creating ✨