01/03/2023
Day 1 of March Meet the Maker is about brand origin.
It’s really hard to talk about the brand and not talk about me as the two are inextricably linked. I started my Etsy shop isisjem designs in 2020. Even though I’d made and sold jewellery previously it was 30 years ago and only at craft fairs! And that’s still something I’d like to get back to and maybe do some pop-up sales.
I started isisjem designs during Covid having rediscovered my love of working with beads and making jewellery during lockdown. I’d made so much stuff it was suggested I start selling it! Isisjem had long been my online presence name - a combination of isis for the Oxford connection, as that’s where I’m from and my initials. Also, JEM seems appropriate when you’re making jewellery!
As you can see I still don’t have a logo or banner. I’ve looked into this but can’t decide what I want. I spoke to a designer friend who made suggestions based on info I gave them on my brand, it’s values and ethos. But everything they came up with was either too slick and not really appropriate to my brand image (it’s not high end fine jewellery it’s lovely stuff you can wear but not have a breakdown over if you lose it because it needs a bank loan to replace) or more appropriate designs looked too much like those in use by other brands. So I’m still on the hunt for the perfect design that sums the brand up!