77 Diamonds

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77 Diamonds 💎 Europe’s Leading Bespoke Jeweller
🌍 14 Showrooms Worldwide
💍 Natural & Lab-Grown Diamonds + Gemstones
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A luxury jeweller specialising in engagement rings and diamond jewellery with a simple aim: To bring simplicity, clarity, choice and value to the jewellery buying process. With unrivalled, direct access to over 80% of the world's finest polished diamonds, 77 Diamonds deliver delicately crafted, high quality engagement, eternity and cocktail rings as well as earrings, bracelets and necklaces - taking design inspiration from a variety of genres from modern through to classic and vintage. With headquarters and a beautiful showroom in London's Mayfair, 77 Diamonds' passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations.

26/10/2026

If Kylie can pull off THAT, your dream engagement ring is definitely not too much. 😂💍 Go on, get the big one 👀

25/10/2026

Don't overthink it… what's your first guess? 👀

24/10/2026

London looks better with a little sparkle 🚕💎

Spotted: 77 Diamonds making its way through the city. ✨

Have you seen us around London yet? 👀

24/10/2026

Plot twist: an upgrade doesn’t always mean a bigger diamond 🤭💎

Which one would you choose?

Diamond shopping with a view of Basel? 👀💍Take a little look inside our Basel showroom, where you can explore everything ...
23/10/2026

Diamond shopping with a view of Basel? 👀💍

Take a little look inside our Basel showroom, where you can explore everything from engagement rings and wedding bands to diamond jewellery.

Looking for something special? We'd love to help you find it!

Book your appointment here: https://bit.ly/4z5LhIh

22/10/2026
19/10/2026

What your jeweller wants your to know 💍✨

If this were your engagement ring, which wedding ring would you choose? 💍
18/10/2026

If this were your engagement ring, which wedding ring would you choose? 💍

They were just 15 and 16 when they fell in love. Eleven years later, Bishal proposed to Senmi in the place she’d always ...
14/10/2026

They were just 15 and 16 when they fell in love. Eleven years later, Bishal proposed to Senmi in the place she’d always dreamed of visiting: Positano 💍🇮🇹

From school sweethearts to fiancés, read their story and discover why the proposal was even more emotional than Senmi expected 🤍

https://bit.ly/4jRwPia

12/10/2026

Bezel or claw? Look beyond the style: one surrounds the diamond’s edge with metal, while the other leaves more of the stone exposed. A small design decision worth looking at closely 💍

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Opening Hours

Monday 10:00 - 19:30
Tuesday 10:00 - 19:30
Wednesday 10:00 - 19:30
Thursday 10:00 - 19:30
Friday 10:00 - 18:30
Saturday 10:00 - 17:00

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