Mrinmai Arun

05/05/2026

Ananya Birla at the MET 2026 in custom MRINMAI ARUN hair ornament and arm chains.

Special thanks to ❤️

Video by
Music by Sheila Chandra

02/03/2026

Chairperson: Avarna Jain ()
Executive Editor: Meghna Sharma ()
Photographs: Sushant Chhabria ()
Creative Direction: Masoom Minawala and
Ruhani Singh
Styling: Ruhani Singh ()
Interview: Aishwarya Sati ()
Hair and Make-up: Eleni Chatzinikolidou of Anima Creatives ()
Art and Props/Set Designer: Risha Shetty ()
Social Media Manager: Vishvi Gupta ()
Bookings Editor and Production: Varun Shah ()
Production Assistant: Ishani Bhojwani
Assistant Stylist: Ankur Singh Nitwal ()
On Masoom: custom coat, Re-ceremonial (); earcuff, Mrinmai Arun (); ring, Razwada Jewels (.jewels); earrings, Vak Jewels (); heels, Jimmy Choo ()
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25/02/2026

Masoom Minawala for the cover story of .ind wearing Vikāra Ear Cuff.

Styled by
shot by
Reel edited by
Music by

Chairperson: Avarna Jain ()
Executive Editor: Meghna Sharma ()
Photographs: Sushant Chhabria ()
Creative Direction: Masoom Minawala and
Ruhani Singh
Styling: Ruhani Singh ()
Interview: Aishwarya Sati ()
Hair and Make-up: Eleni Chatzinikolidou of Anima Creatives ()
Art and Props/Set Designer: Risha Shetty ()
Social Media Manager: Vishvi Gupta ()
Bookings Editor and Production: Varun Shah ()
Production Assistant: Ishani Bhojwani
Assistant Stylist: Ankur Singh Nitwal ()

12/11/2025

Honoured to be featured by ❤️

“Finished is a trap”

Each piece in this collection is a meditation on transformation, evolving, yet holding onto its essence.
Inspired by Samsara, these designs carry the weight of tradition through a contemporary lens, celebrating heritage, craft, and the enduring dialogue between form and soul.

Video by

04/11/2025

Vikāra Earcuff [vi-kara] means change, change of form or transformation.

The ear cuff was created to be able to hold heavy earrings/pendants or can even be worn on its own. This piece really transforms the appearance of the ear.

Photo by
In frame

01/11/2025

28/10/2025

Collection Samsara ⚒️

Video by

27/10/2025

Dṛṣṭi [dr-ihsh-ti], an amluet or practise to ward off the evil eye in Indian culture.

Emerald is believed to have healing and protective powers, making this piece a type of amulet.

The frame has rings on either side, allowing the wearer to add interchangeable parts such as chains or other attachments.

photographer
model

24/10/2025