GoldDust by Kate Baxter

GoldDust by Kate Baxter The business of jewellery, made simple.

Helping jewellery designers build beautiful, strong, profitable brands through strategy, design, and marketing
By Kate Baxter, founder of The GoldDust Collective.

GoldDust is on tour! ✈️ 🚊 💎 We’re heading out of London up to Edinburgh for a special GoldDust Field Trip to  in Scotlan...
01/06/2026

GoldDust is on tour! ✈️ 🚊 💎

We’re heading out of London up to Edinburgh for a special GoldDust Field Trip to in Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿

With a talk with owner and head buyer Keira at the boutique, we’ll be finding out what’s selling right now, what customers are interested in, and how to maximise your collections for wholesale.

Followed by coffee and cake as always…

I look forward to seeing my Scottish based members IRL very soon!

📆 Mon 15th June 2026
📌 Aetla Boutique, St Stephen St, Edinburgh
⭐️ Members Only - message me for more info

Argh, WHY does one gemstone cost £500, and another £900… when they look almost identical?For newer jewellers or those wh...
26/05/2026

Argh, WHY does one gemstone cost £500, and another £900… when they look almost identical?

For newer jewellers or those who haven’t worked a lot with gemstones, gemstone sourcing can feel intimidating; exposing gaps in knowledge that can affect confidence, buying decisions and ultimately profitability.

Join us for next Wednesday for a Gemstone Buying Masterclass, helping you to buy smarter, quicker and with confidence.

📍 Online on Zoom
📅 June 3rd 2026
⏰ 12–1pm
🔒 Members only

Remember - if you’re not yet a member you can join the Collective for as little as £35 a month...

GemstoneSourcing

TODAY! The Google Ads for Jewellery Designers Masterclass 💥 Join me and our brilliant guest speaker  for a Masterclass i...
13/05/2026

TODAY! The Google Ads for Jewellery Designers Masterclass 💥

Join me and our brilliant guest speaker for a Masterclass in understanding how Google Ads can work for your jewellery business.

We’re going step by step through setting up, running and optimising Google ads so you get the best results for your hard earned budget - small businesses need to keep track of every pound spent on marketing and advertising, and as you know it’s my mission to make sure you get the best advice and guidance so you don’t waste a penny 📈

Join us today 12-1 on Zoom for this up close and personal session on getting to grips with Google Ads as a jewellery designer 💍

🌟 GoldDust Collective members only, but there’s still time to join!

A basic business audit for independent jewellery brands starts with this ⬆️ Working slowly and carefully, considering ea...
07/05/2026

A basic business audit for independent jewellery brands starts with this ⬆️

Working slowly and carefully, considering each step, and checking things off a list - success takes work 💪

You can do it!

Save this post for structure when you need a plan.

I have been deep in pricing strategies for my GoldDust Collective members this month. After our Masterclass in April, I ...
03/05/2026

I have been deep in pricing strategies for my GoldDust Collective members this month. After our Masterclass in April, I realised we need not just one 'this-is-what-you-should-do' method to price your jewellery, but multiple versions that include the *context* in which you operate as a business.

A jeweller just starting out and working from their kitchen table simply doesn't have the overheads that an established business with premises employing 10 people has - so in reality the pricing structures will not be the same.

I am currently working on a deep-dive into the different pricing methods of jewellery businesses at different levels. Adding profit, varying mark-up multipliers, different formulae for lab-
grown vs natural diamonds - this is not a simple a +bx c = d,
'one size fits all'.

✍️ Continued in comments…

Save the date, GoldDusters! 💛 When networking feels nothing like networking, and a group of independent jewellers drink ...
20/04/2026

Save the date, GoldDusters! 💛

When networking feels nothing like networking, and a group of independent jewellers drink ‘bijou’ cocktails all night 🍸 (cocktail name copyright 😁)

Hope to see all you lovely members there! 🌟

Pricing your jewellery efficiently, profitably, and simply is where we all want to be as independent designers. Issues a...
13/04/2026

Pricing your jewellery efficiently, profitably, and simply is where we all want to be as independent designers. Issues arise due to soaring metal prices - making us doubt our mark-ups, surely no one will pay *that* much - jobs that take way longer than others, no industry standard guidelines that feel right, and also - and this is a big one - the fact that we’re often trying to work all this out on our own.

This week’s GoldDust Masterclass is all about PRICING. And I’ve found someone with really unique experience in jewellery, as he not only buys jewellery at wholesale for his boutique in London, but also makes bespoke engagement rings and other pieces all the time - so he’s perhaps the best placed person in the industry to understand the struggles of an independent jeweller to get this right.

Jos will be sharing his expertise - and his spreadsheet - with us GoldDust members this Wednesday and will talk through the most pressing and confusing aspects of pricing, to leave you feeling more confident that you’re pricing correctly, and allowing for the best possible profit every time, without scaring off your customers.

If you’re not a member you can join any time! It costs less than a cup of coffee a day and will leave you feeling far more energised. A small investment in yourself and your business is always worth it.

See you on Wednesday!

Kate x

This month on GoldDust Collective we’re speaking to the brilliant, generous and ground-breaking jewellery BIG GUN Jos Sk...
02/04/2026

This month on GoldDust Collective we’re speaking to the brilliant, generous and ground-breaking jewellery BIG GUN Jos Skeates from EC One, one of the UK’s most exciting independent jewellery boutiques.

Pricing is a tricky topic, and something that feels like it’s getting harder as material and production costs soar 💸

And that’s not all: As independent jewellers how do we compete with the bigger brands on pricing? Do we mark up high value diamonds with the same formula as other pieces? How do we price a complex bespoke job if we don’t know how many hours of our time it will take?

On April 15th, Jos will take us through all these questions and more - using his exact pricing methodology, his business spreadsheet, and answering your questions on how to price your jewellery for wholesale, retail and bespoke.

DO NOT MISS 🏆

🗓️ April 15th
⏰ 12-1pm UK
💻 Online
♻️ Replay available

See you there!

📣 Independent Jewellery Designers 📣: PR is NOT the quick fix you think it is - BUT when done well, it brings the right k...
24/03/2026

📣 Independent Jewellery Designers 📣: PR is NOT the quick fix you think it is - BUT when done well, it brings the right kind of people to your jewellery at the right time.

In fact, there are many, many things you should spend your money on before investing in PR.

I’ve created a short guide - 10 things independent jewellers should spend £5k on before PR ✔️

It covers what makes the biggest long-term impact for an independent jewellery brand in 2026 🎯

Comment GUIDE below and I’ll send it to you 💌

🎙️The GoldDust Podcast Episode 2 is here!🎙️This week I’m speaking to the incredible  🌈⚡️💀 Polly is the best kind of risk...
18/03/2026

🎙️The GoldDust Podcast Episode 2 is here!🎙️

This week I’m speaking to the incredible 🌈⚡️💀

Polly is the best kind of risk-taker in business - instinctive, all-in, and backed by her immense talent at every turn.

We discuss how she turned her pioneering making techniques honed at the Royal College of Art in London, into a highly commercial, covetable jewellery brand with legions of fans worldwide 🌎

From moving her entire family - and workshop - from England’s bucolic countryside to LA, how COVID changed the structure of her business for good, and why being an ‘outsider’ in fine jewellery is actually the best gift of all.

DO NOT MISS this episode!

As ever, please rate and review the podcast whilst you’re on the app...I will be eternally grateful 🙏

You’ll find the link in my bio! 🎧

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London

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