Boodles

Boodles A British, family-owned jeweller for six generations. Designed in Britain. Made in Britain. British excellence since 1789.

Boodles is a rare commodity in the world of today, a family owned, British company established over 200 years ago and still producing forward thinking and successful jewellery designs in-house. Boodles’ flagship showroom is at the heart of London's Bond Street, with further shops in Sloane Street, Harrods, The Savoy and Royal Exchange. The Northwest is home to shops in Manchester, Chester and Live

rpool, where the company has been since 1789, and of course adding to these prestigious locations is Boodles’ super chic shop on Grafton Street in Dublin. Boodles is a company that aims to combine beautiful, unique and contemporary jewellery designs with the finest traditional values.Craftsmanship and use of the most sought after and exquisite gems fuse effortlessly with an awareness of fashion and a sense of adventure and fun.

"Diamonds are symbols of love and trust. It’s important we never forget that."Saul Goldberg, President of William Goldbe...
09/09/2026

"Diamonds are symbols of love and trust. It’s important we never forget that."
Saul Goldberg, President of William Goldberg

A true Boodles icon, the Ashoka cut is instantly recognisable for its perfect proportions and sixty-two facets, allowing...
08/09/2026

A true Boodles icon, the Ashoka cut is instantly recognisable for its perfect proportions and sixty-two facets, allowing the diamond to dance with the light.

06/09/2026

The city’s energy calls for something bold. Exclusive to Boodles in the UK, the Ashoka cut catches the light from every angle, with its sixty-two glittering facets.

The power of Ashoka. Beautifully simple designs that let the distinctive cut and brilliance of the diamonds speak for th...
05/09/2026

The power of Ashoka. Beautifully simple designs that let the distinctive cut and brilliance of the diamonds speak for themselves.

03/09/2026

Our Boodles muse wearing Boodles’ Ashoka collection, for an afternoon in the city.

The Ashoka cut follows the Golden Mean, a perfect ratio cherished by Renaissance artists such as Leonardo da Vinci. Achi...
02/09/2026

The Ashoka cut follows the Golden Mean, a perfect ratio cherished by Renaissance artists such as Leonardo da Vinci. Achieving this harmony in a diamond is an exacting art, perfected at the Goldberg workshop in New York. There, rough diamonds are transformed into the distinctive Ashoka cut, before beginning their journey to become a Boodles jewellery piece.

Created with everyday wear in mind, Posie is an understated floral collection featuring oval white diamonds surrounding ...
31/08/2026

Created with everyday wear in mind, Posie is an understated floral collection featuring oval white diamonds surrounding a centre of rare Argyle pink diamonds, adding a subtle touch of colour to the delicate floral motif.

Introducing Posie. A trail of flowers, reimagined in diamonds. Inspired by the Welsh tale of Culhwch and Olwen, the Posi...
29/08/2026

Introducing Posie. A trail of flowers, reimagined in diamonds. Inspired by the Welsh tale of Culhwch and Olwen, the Posie collection captures the flowers said to appear in Olwen’s footsteps, with four white diamonds surrounding a cluster of vibrant Argyle pink diamonds.

Boodles is delighted to introduce Posie, a new collection of delicate floral jewellery inspired by the Welsh tale of Cul...
27/08/2026

Boodles is delighted to introduce Posie, a new collection of delicate floral jewellery inspired by the Welsh tale of Culhwch and Olwen. In the Mabinogion, Olwen is said to leave white flowers in her footsteps wherever she goes. This beautiful detail inspired the Posie motif, with four white diamond petals surrounding a centre of rare Argyle pink diamonds.

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