FRAME CHAIN

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FRAME CHAIN

The classic glasses chain has been given a modern makeover bringing a practical product bang up-to-date, making it a must have accessory.

THE GLASSES CHAIN REIMAGINED

The classic glasses chain has been given a modern makeover bringing a practical product bang up-to-date and transforming it into a must have accessory. Frame Chain carries over 40-pieces in the collection. From the chic and subtle Slinky chain to the bold beauty of the Pearly Queen, there will be a Frame Chain to suit your style. Each Frame Chain is made from high qu

ality yellow, white or rose gold vacuum plated chain, complete with two sets of silicon loops, one in black and one in white, to style to match your frames. When you aren' dangling your frames, use the lobster clasps at either end and rock as a necklace! Available in Liberty of London, Browns, The Shop at Bluebird and many independent opticians across the UK, Germany, Italy and Spain. Once you have fixed your frames with one of these chains you will wonder what you did before. An accessory you didn’t know you needed, until now.

22/05/2024

Refillable and self-contained. All the bits you need to keep your eyes on the prize while you’re on the go!✨😎

Shop now via the link in our bio! 🛒 P.S. You can get 50% off everything while stocks last. All sales are final with no returns.

15/05/2024

Who doesn’t love a pearl moment? 🪞🧜🏻‍♀️

Shop now and get 50% off your purchase, while stocks last!✨

13/05/2024

Rumour has it that you can get 50% off everything on our website! 😉✨

All sales will be final with no returns. 🛍️

08/05/2024

When in doubt, add to cart! 🛒

Get 50% off everything while stocks last. All sales will be final with no returns. ✨🛒

01/05/2024

Choose your fighter! ✨

From the boardroom to the beach, we’ve got you covered!🤍 Get 50% off all your fave items while stocks last! All sales will be final with no returns. 🛒

27/04/2024

We have had the most incredible over ten-year journey - but it’s time to call it a day. 🫶🏻✨

Shop your favourite items and get 50% off while stocks last. Sales will be final with no returns.🛒

When we first started FRAME CHAIN people thought we were mad - sneering and laughing that glasses chains are for grandmas. But thanks to you, all of our incredibly smart and stylish customers we proved them wrong. We have seen big brands adopt our thinking, some of them directly copying, the word FRAMECHAIN (TM) is now used as a term for glasses chain - we are incredibly proud and humbled by everything that we have learnt, every mistake, every success and every pair of glasses we stopped you losing or misplacing.

We can't continue to compete with the bigger companies - be they luxury or high street. We don't want to compromise on quality, design or service, but without scale and an incredible amount of investment, this is no longer something we can sustain. We also have other full-time jobs and companies to run - FRAME CHAIN was an epic side hustle that we never expected to scale. We didn't do a business plan; we learnt as we went, and before COVID, we couldn't quite believe what a gem we had created. It has not been easy to stay open post-COVID - we have done what we can, and it is still a beautiful business, but we know it's time to walk away.

Thank you for everything: your support, your messages, and, of course, for chaining your frames!

Get shopping.

Lots of love from Vanessa and Annie 🤍

30/10/2023

Spooky SZN is here 🕷️

Get a frighteningly good 40% off the entire site right now via link in bio 🕸️

Offer ends 5.11.23. T&Cs apply.

25/08/2023

Making it through an entire week in the office looking this glam is made so much easier when you're rocking your Frame Chains.

Get 50% off for a limited time only now via link in bio.

07/08/2023

Summertime fine with 🌈 🌵 🌻

Who's jumped on our 40% off sale? Head to the link in bio RN.

28/07/2023

Wrap them, drape them, stack them, hang them. ⁣
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How do your style your Frame Chain? ⁣
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Don't forget to hashtag to be featured 📸 ⁣
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21/07/2023

AFTER HOURS 📵 ⁣
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Why choose when you can have it all? Transition from day to night with our Mixer Chains 🌗⁣
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Shop now via link in bio 🕶️⁣
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11/07/2023

Shimmer and shine: Pool time glam wearing some beautiful hand-strung Keshi Pearls. 🍊

Shop the “Teenage Kicks” link in bio 🌞🛍

Address

London

Website

http://www.framechain.co.uk/

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STOP LOSING YOUR GLASSES...

...and look super chic in the process. Chains for your frames – a chic and bang up-to-date stylish solution to the age-old problem of losing your favourite glasses. Designed like jewellery, these versatile chains are an everyday accessory for your reading or sunglasses, whilst being beautiful enough to be worn as a necklace.

Having debuted at Liberty of London in 2013, these eye-catching chains have caught on fast and are now stocked at major luxury retailers including Matchesfashion.com, Browns Fashion, Fenwicks and, soon, Selfridges, as well as over sixty independent fashion and optical boutiques across the globe.

Presenting three collections – Spring, High Summer, and Gifting – Frame Chain designs over forty styles annually, ensuring aficionados can add to their collection and create a frame chain “wardrobe”. The chains, which are either 67cm or 76cm long, are all gold – yellow, white, or rose – and vacuum plated onto brass for strength and durability.

The styles range from the minimalist and understated Skinny Mini through to the bold and chunky Eyefash. Luminous freshwater pearls bring old-school glamour to Pearly Queen whilst imbuing Drop Pearl with delicacy. For a pared-back modernist look, Loop de Loop features whimsical circles, whilst the elegant links on Chain Reaction are perfect for classicists. Limited edition Such a gem brings extravagance and sparkle with its vintage Swarovski orbs, compared to Slinky, the ultimate in simplicity. For your every frame – and your every mood – there’s the perfect chain.