Aṣọ

The Aṣọ brand produces ethically manufactured African-inspired t-shirts, vests, t-dresses, jewelry, stationary and, accessories for men and women.

The Aṣọ brand is owned by Olumo Rock Enterprises (ORE) Limited a creative start-up incorporated in London, UK in 2013. ORE and Aṣọ were both created by a British-born Nigerian keen to explore creative expressions involving the interactions of African, European and other global cultures.

‘Aṣọ’ means ‘cloth’ in the Yoruba language. For us, Aṣọ is a metaphor for all people of African descent around

the world: something built from common fibres, adaptable, woven into many forms, but without loss of its original essence. On our collective journeys we offer and we receive. We are dynamic. We are constant. We continuously create new cultures whilst retaining our heritage. With the help of artists from across generations, we create clothing and accessories inspired by our many journeys and experiences, home and away, past, present, and future. We offer these up for the whole world to enjoy.

03/04/2026

Selfie, The Beach, Barra, Salvador de Bahia - around 0620am - Volume 3:⁣⁣
The morning ritual to the seafront of Barra, Salvador de Bahia, Brazil. The cleansing calmness that the flow of open water brings. ⁣
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Featured: The special edition re-worked x ⁣. ⁣
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Available worldwide from:⁣ www.aso-global.com⁣⁣⁣⁣⁣⁣
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Re-worked by : featuring the classic beautiful image of Iyoba Idia (Queen Mother - Iyoba N'Idia N'iyesigie). The original artefact is an ivory pendant mask dating back to the 16th century. The original was looted by British forces during the brutal sacking of Benin City. The original work remains imprisoned at the British Museum.⁣
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Past meets present. ⁣⁣⁣⁣Style x Culture.⁣⁣
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www.,aso-global.com

27/03/2026

African History x Fashion: Shot at the brilliant 2025 edition of Africa Fashion Week London - the Iyoba Idia Sweater Dress. ⁣
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Available from www.aso-global.com ⁣
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This sweater dress features a photograph depicting the iconic 16th-century ivory pendant mask representing Iyoba Idia (Queen Mother) of the ancient Kingdom of Benin, located in present-day Nigeria.⁣
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The mask is among the most recognizable symbols of African art. Today, only one version remains in a Nigerian museum. Many related artworks were looted by British forces during their violent invasion of Benin and are still held in the British Museum. ⁣
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Nigeria continues to advocate for the repatriation of these cultural treasures.⁣
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The sweater dress and the rings featured are available from: www.aso-global.com ⁣
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14/03/2026

Selfie, The Beach, Barra, Salvador de Bahia - around 0630am - Volume 2:⁣
Back to the seafront of Barra, Salvador de Bahia, Brazil. Nothing like the calm that that the flow of the open water brings as it connects to the coast. ⁣
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Featured: The Limited Edition Iyoba Idia Long Length Printers Jacket. ⁣www.aso-global.com
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09/03/2026

On the back of International Women’s Day: We are going to take time to recognise the relentless work of a UK-based organisation committed to supporting African-heritage women who have been affected by domestic abuse https://www.sistahspace.org.⁣
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They have always stayed constant -even in the face of media harassment, misinformation campaigns, and threats. ⁣
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Please take out time to check out their mission and work, and donate to their 10 Year Anniversary Campaign: https://www.sistahspace.org/donate⁣
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In their own words:⁣
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“Founded in November 2015, Sistah Space is an award winning community-based non-profit initiative created to bridge the gap in domestic abuse services for african heritage women and girls.⁣
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the sistah space is a specialist charity that supports African & Caribbean heritage Women affected by domestic and sexual abuse, UK-wide.⁣
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Founded as a response to the tragic murder of valerie forde and her 22-month old daughter 'baby rj’ by valerie's ex-partner (and baby rj's father) in 2014. This catastrophic event highlighted the need for an organisation to tackle domestic abuse in African heritage families and was the catalyst for the creation of Sistah Space.⁣
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Through their expertise in providing support around domestic & sexual abuse, sistah space addresses the specific needs of african & caribbean heritage survivors of abuse by tackling the intersectionality of racism and gender based violence.”⁣
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Sistah Spaces services include support, a unique refuge, specialist training for other services, a food bank, and a shop that sells brand new and used quality goddsto help raise funds, as well as providing much-needed items to those fleeing abuse.⁣
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Please follow and support: https://www.sistahspace.org.⁣
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01/03/2026

Ilê Aiyê Salvador Carneval 2026 (Part 1):Last Saturday, once again over the decades, the essential iconic Afro bloco Ilê Aiyê (Yoruba – House of Life) left their Senzala de Barro Preto (slave quarters) in Curuzu, Liberdade to participate in the rituals, and parade the streets of Salvador at Carneval 2026.⁣ This was for the community, and eyes across the globe. They were not initially invited to Carneval - they resisted and came to take up space. They are now a recognised highlight of Carnival in Bahia.⁣
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They were led this year by Deusa do Ébano - ⁣
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From outside the house of the late spiritual mother Mãe Hilda de Jitolu - a priestess (iyalorixá) of the Candomblé house of Ilê Axé Jitolu, and mother of the group’s co-founder Vovô, the group received blessings. The drums started. Ile Aiye and the religion of Candomblé are interwined. ⁣
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The traditional parade continued through the streets of Liberdade.⁣ In attendance: teacher Olívia Santana (PCdoB), 51, the first black woman elected to the Legislative Assembly of Bahia.⁣
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The rain came. The drums and dancing were just as relentless. The bloco and the people then travelled the few miles to Campo Grande to join one of the main Osmar circuit. The drums restarted at 3am until the sun was high up at 7.30am.⁣
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⁣To see the people of the bloco on the streets together is the realisation and manifestation of many powerful things: (Black + African) x (Unity + Joy + Beauty + Pride + Resistance + Culture + Community). This was math - that mathed.⁣
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For over half a century, Ile Aiye have been at the forefront of everything Black: Black resistance, Black unity, Black community, Black growth, Black culture, Black pride, and Black empowerment. They deliver services to the community ' education, social, and cultural programmes.⁣⁣⁣ ⁣
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I had been blessed to witness these events, and the welcome, love and generosity of the people. ⁣
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Through my lens I hope I have been able to capture and spread the beauty of Ilê Aiyê.⁣
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Resistance has a rhythm.⁣⁣⁣
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Info:⁣⁣⁣⁣
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https://www.instagram.com/blocoileaiye/⁣
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http://www.brazzil.com/musnov98.htm ⁣⁣⁣
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Photos:

27/02/2026

Exhibition “Do pranto o oceano, e nadamos no amor” by Zéh Palito () at the Museu de Arte Contemporânea da Bahia: Bahia – MAC_BAHIA⁣
Rua da Graça, 284, Salvador⁣
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For my penultimate day in Bahia, I was fortunate enough to make the penultimate day of this brilliant exhibition. Size, scale, and beauty. ⁣
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From thei museum social media:⁣
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“A pink shock of casual scenes, of a daily life that could be our own. A citizen of the world, globally Africanized, anointed by a diaspora that runs through him with the force of a decolonial Afrofuturist aesthetic embodied in his being. Empowerment became a key to his poetic process, established from the inside out, from the interior to the exterior — and then to the center,” writes Daniel Rangel (), curator of the exhibition.⁣
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Final days to visit the exhibition “Do pranto o oceano, e nadamos no amor” by Zéh Palito () at the Museu de Arte Contemporânea da Bahia. through February 22.⁣
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16/01/2026

Final Days (must see!) Kerry James Marshall: The Histories⁣
20 September 2025 - 18 January 2026,⁣ at
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From: https://www.royalacademy.org.uk/exhibition/kerry-james-marshal⁣
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“This autumn, experience the epic style of America's most important artist, Kerry James Marshall, whose powerful paintings place the lives of Black Americans front and centre.⁣
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Internationally acclaimed artist Kerry James Marshall is one of the most important painters working right now.⁣
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His vivid and mostly large-scale paintings place the Black figure front and centre. Marshall builds upon the Western tradition of history painting and makes visible those people who were so noticeably absent in the works that came before him.⁣
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These powerful paintings are full of references which span art history, civil rights, comics, science fiction, his own memories and more. He uses these to comment on the past, celebrate everyday life and imagine more optimistic futures.⁣
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This exhibition of his paintings will be the largest outside of the US, and the first chance for many to experience his works in the UK.”

25/12/2025

A very very Merry Christmas to you all. Have a blessed day with your loved ones! This year's Santa was a gaggle prize with . Once to end the year with a win ! 🙏🏿🙏🏿🙏🏿

26/11/2025

DATES FOR YOUR DIARY: The next will be coming to you on Saturday 6th and Sunday 7th December with a great selection of traders, music, products and culture this Christmas season in Brixton 🖤
Another excellent line-up for you with different traders each day. ⁠
Don’t miss out—celebrate with us! Grab your FREE tickets now through the link in our bio!
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🗓️ Sat 6th & Sun 7th December 2025⁠
🛍 40+ traders⁠⁠
🌯 Tasty food⁠⁠ & cakes⁠
👗 Fantastic fashion⁠
🎁 Beautiful gifts⁠⁠
📖 Books⁠
🧴 Natural Skincare⁠
🧸 Toys and Educational products ⁠
🎨 African Art⁠
🎄 Christmas Market⁠
🕚 11am-5pm (both days)⁠
📍Downstairs at The Department Store, Brixton, SW9 8FR⁠
🎟️ Book a FREE ticket - www.blackculturemarket.co.uk

18/11/2025

It’s back for another season, one of our fave true-to-life-and-strife Black British TV shows - Dreaming Whilst Black. It is a truly brilliant comedy steeped in the Black British experience. It will make you laugh, think, and make you go Hmmm....⁣
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Season Two is another masterpiece. Both series feature Black talent in front of and behind the camera - from the past, present, and future.⁣
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⁣⁣Having some of my collection in both seasons has once again brings a sense of pride, and it has most importantly helped in my mission of promoting African culture from across times to different generations. Especially - Nigerian – Edo and Yoruba culture this time around.⁣⁣
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Much gratitude goes out to and for their commitment to promoting Black British brands - on and off the screen. ⁣
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20/09/2025

"We've got stories to tell..." Volume 7: The Teal Tale edition.⁣ ⁣ ⁣⁣⁣⁣⁣
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Special edition re-worked x ⁣. Available worldwide from:⁣ www.aso-global.com⁣⁣⁣⁣⁣
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Limited edition re-worked by : Classic beautiful image of Iyoba Idia (Queen Mother - Iyoba N'Idia N'iyesigie). The original artefact is an ivory pendant mask dating back to the 16th century. Remixed with a classic Adidas tracksuit top. Past meets present. ⁣⁣⁣⁣
Style x Culture.⁣
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Address

London

Website

http://www.aso-global.com/

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