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Bulla

Swiss Watchmaking Heritage. Est. 1872 in Porrentruy, Switzerland. The revival of a Swiss legend.

27/01/2026

Hypnotic precision. 🌀

They say the devil is in the details. Just look at the texture of this vintage Bulla dial found in the archives.

Those concentric rings aren't just decoration; they catch the light in a way a flat dial never could. Paired with the razor-sharp hands and the classic "21 Jewels Incabloc" signature, this piece is a masterclass in mid-century finishing.

This is the benchmark. 📐

For the upcoming revival, the goal is not to invent, but to live up to this standard. Every micron of the original designs is being scrutinized to ensure the new Bulla watches carry the same level of ex*****on.

Respecting the past. Building the future.

🔎 Zoom in on the project. Link in bio. 🔗 www.bulla1872.com

26/01/2026

The DNA of the "Dirty Dozen". 🪖

While Bulla wasn't one of the famous 12 contract manufacturers, this 1940s field watch proves we were speaking the exact same design language.

Matte black dial. Railroad minute track. High-visibility Arabic numerals. Sub-seconds at 6 o'clock. It is the definition of "Form Follows Function."

This specific timepiece is the blueprint. 📐

We didn't have to look far for inspiration. We took this exact watch, studied every curve and font, and re-engineered it for modern life. We kept the soul, but upgraded the engine.

The legend is coming back.

👉 See the modern reinterpretation. Link in bio. 🔗 www.bulla1872.com

25/01/2026

Tune in to the 70s. 📺

Would you dare to wear this shape today?

In the midst of the Space Age, watch design broke all the rules. Round cases were out; bold, geometric shapes were in. This vintage Bulla features the iconic "TV Screen" case—a massive block of brushed steel that screams 1970s futurism.

It was an era of experimentation, color, and unapologetic presence on the wrist. While our current revival focuses on the 40s, we have a deep love for this funky chapter of our history.

👉 Discover our heritage via the link in bio. 🔗 www.bulla1872.com

24/01/2026

Born in the trenches. 1917.

Before this era, men wore pocket watches. The First World War changed everything. Soldiers needed time on their wrists to coordinate attacks, but the glass had to survive the chaos of the front lines.

Enter the "Semi-Hunter" case. This 1917 Bulla features a protective silver cover with a central window, allowing the officer to check the time without exposing the crystal to shrapnel.

This isn't just a watch; it is a survivor of the Great War. This is the pedigree we are reviving.

👉 Join the legacy. Link in bio. 🔗 www.bulla1872.com

24/01/2026

"SAB". Short for Sábado.

This vintage Bulla wasn't built to stay in the cold Swiss mountains. The day wheel tells a story of export and travel. It was likely destined for the sun-drenched markets of South America or Spain.

Imagine this watch on a wrist in 1970s Buenos Aires or Mexico City. It has seen places we can only dream of.

Bulla has always been a global adventurer. We are bringing that spirit back home.

✈️ Join the journey. Link in bio. 🔗 www.bulla1872.com

23/01/2026

Some things just never go out of style.

Decades have passed since this chronograph left the workshop, yet it looks as relevant today as it did back then. Good design doesn't age; it just proves itself over time. The balance of the dial, the mechanical purpose, the sheer presence on the wrist—this is the standard we are holding ourselves to.

We are bringing this timeless energy back to Porrentruy.

🚀 Don't miss the relaunch. Join the waiting list via the link in bio. 🔗 www.bulla1872.com

23/01/2026

Collectors call this the "Bullseye" dial. The dark hour track frames the light center, forcing your eye to focus immediately on the hands. It’s a design trick that creates depth and character on the wrist.

Notice the details on this vintage survivor: ✨ The "Incabloc" and "Antimagnetic" specs (high-tech for the era). ✨ The sub-seconds dial cutting into the black ring. ✨ The incredible patina on the indexes.

We are studying these archival designs closely for our future collections.

⏳ Be the first to see what's coming. Link in bio. 🔗 www.bulla1872.com

22/01/2026

Rooted in the Jura mountains since 1872.

Before the hype, before the digital age, there was just honest mechanics and the quiet precision of Porrentruy watchmakers. Holding a piece like this isn't just holding a watch; it's holding a chapter of Swiss horological history.

👉 Be part of the revival. Join the list via the link in bio. 🔗 www.bulla1872.com

Repost from Sahidan Ghazali

17/01/2026

From the archive to the first line on paper.
Every detail of the Héritage Field begins with a sketch — guided by history, refined for today.

Join the waiting list : www.bulla1872.com

17/01/2026

More than 50 years later — and 154 years after its foundation — Bulla returns.

Our first creation, Héritage Field, draws inspiration from mid-20th-century military watches. While the legendary Dirty Dozen defined the era, Bulla was, at the same time, crafting watches built on the same principles.

Bulla Héritage Field is a contemporary interpretation of those original designs — Swiss Made, crafted and assembled in the Swiss Jura and powered by a Swiss movement.

Join the waiting list to receive early access to the launch and priority availability for the first production run : www.bulla1872.com

Adresse

Porrentruy

Webseite

http://www.bulla1872.com/

Benachrichtigungen

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