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Amida

AMIDA is an independent watch brand founded in Switzerland in 1925.

Today, a passionate watch designer and a team of talented professionals have decided to revive the brand and continue to write its history ..

03/05/2026

What is Project Enterprise?

In 1975, NASA did more than introduce the now-iconic Worm logo. It marked the beginning of the Space Shuttle era.

The ambition was unprecedented: to build a reusable spacecraft. To make that vision real, engineers had to solve extraordinary challenges, reducing mass, withstanding the extreme heat of reentry, and creating systems that could perform reliably in zero gravity.

Project Enterprise began with a simple intention: to honor the pioneers who made that possible.

The AMIDA Digitrend NASA Tribute was designed as an object shaped by the engineering language of that era.

Its white ceramic shell recalls the shuttle’s thermal protection system. The DLC-coated monobloc case reflects the constant drive to reduce weight without compromising strength. The Velcro strap references the beta cloth equipment used by astronauts in zero gravity.

This isn't just a tribute. It is a wearable expression of that history.

Read the full Project Enterprise report via the link in our bio.

23/04/2026

Hidden under the ceramic shell.

Thank you to everyone who joined us at the Beau-Rivage last week. Seeing your reaction in person told us everything we needed to know.

For those who couldn't join us in Geneva, a handful of the Digitrend NASA Tribute remain available on our website. Link in bio.

12/03/2026

This is what tomorrow used to look like.

Before the future became flat.
The Digitrend Open Sapphire revives that future.

06/03/2026

The objects you carry dictate the timeline you inhabit.

You surround yourself with objects to force the aesthetic of the Mid-century back into reality.

The AMIDA Digitrend is the proof it’s working.

Photo credit:

05/02/2026

The Open Sapphire will return.

The first update in almost half a century left its mark, selling all 150 available watches.

To all of those who have been asking, the next version is closer than you think.

Stay tuned.

06/01/2026

Yes, the numbers are backwards.

And no, it’s not a printing error.

This is the bare Jump Hour module that drives the Digitrend LRD (Light Reflecting Display). The crystal prism optically flips the image for your eye, which means we had to engineer the input in reverse.

This kind of problem-solving defines our mission: delivering the future the past promised.
Correcting the timeline is not only dreaming up better shapes - you have to do the hard engineering work to make them a reality.

17/12/2025

A future imagined decades ago, worn today.

Unapologetically bold. Radically different.
For those who never followed the dial.

16/10/2025

Enlist now

03/09/2025

The process begins long before the camera is raised.
It’s the thousand unseen hours that lead to a single, decisive second.

Every action becomes a conscious choice. From the framing of the shot to the turn of the wrist.

It’s the instinct to look closer when others walk by. The quiet confidence to know your tools inside and out. And the final, deliberate choice to press the shutter and make a fleeting moment permanent.

You don't find the perfect shot. You make it.

The wait is over. Digitrend returns Fri, Sep 5. Steel, Black, Gold, Open Sapphire.
Stock is limited.

Sign up now via link in bio.

02/09/2025

How do you bring a 1976 icon into tomorrow?

That spark led to a journey of obsessive craft, touching every single element. We started with our identity, designing an updated logo for a new era. We refined the iconic case and its unique driver-style display, sharpening every line for a modern feel. We engineered an entirely new bracelet with integrated springs for uncompromising comfort. And at its heart, we developed our own in-house jumping hour module to bring the legendary display to life.

But this mission was never just ours. The case back of the Take-Off Edition is your formal invitation. Each is engraved "Crew Member," making you a deliberate part of our first chapter.

Welcome aboard.

Adresse

Geneva

Webseite

http://amida-watches.com/

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