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Amida

AMIDA is an independent watch brand founded in Switzerland in 1925.

Today, a passionate watch designer and a team of talented professionals have decided to revive the brand and continue to write its history.

01/07/2026

"Resume the work" was the brief.

Before the sapphire was cut, before the framework was machined, Matthieu sat with a pencil and a question: what would the original designers build if they had today's tools?

The answer started on paper. Sketches that mapped how light would move through a transparent hood. Moodboards that pulled from the original 1976 language, not to copy, but to extend. Every internal part was redrawn to earn its place. Once you replace metal with sapphire, nothing hides.

From sketch to sapphire. From concept to your wrist.
Yesterday you saw the result. This is our way.

Explore the full build. Link in bio.

03/05/2026

What is Project Enterprise?

In 1975, NASA did more than introduce the now-iconic Worm logo. It marked the beginning of the Space Shuttle era.

The ambition was unprecedented: to build a reusable spacecraft. To make that vision real, engineers had to solve extraordinary challenges, reducing mass, withstanding the extreme heat of reentry, and creating systems that could perform reliably in zero gravity.

Project Enterprise began with a simple intention: to honor the pioneers who made that possible.

The AMIDA Digitrend NASA Tribute was designed as an object shaped by the engineering language of that era.

Its white ceramic shell recalls the shuttle’s thermal protection system. The DLC-coated monobloc case reflects the constant drive to reduce weight without compromising strength. The Velcro strap references the beta cloth equipment used by astronauts in zero gravity.

This isn't just a tribute. It is a wearable expression of that history.

Read the full Project Enterprise report via the link in our bio.

23/04/2026

Hidden under the ceramic shell.

Thank you to everyone who joined us at the Beau-Rivage last week. Seeing your reaction in person told us everything we needed to know.

For those who couldn't join us in Geneva, a handful of the Digitrend NASA Tribute remain available on our website. Link in bio.

Adresse

Geneva

Site Web

http://amida-watches.com/

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