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Segunda-feira 12:00 - 21:00 Terça-feira 12:00 - 21:00 Quarta-feira 12:00 - 21:00 Quinta-feira 12:00 - 21:00 Sexta-feira 12:00 - 21:00 Sábado 12:00 - 21:00 Domingo 12:00 - 21:00

TAG Heuer

With all models on display, including limited editions, novelties, and unique pieces.

Our TAG Heuer Boutique welcomes you to explore our range of men's and women's luxury watches, showcasing our world-renowned Swiss watchmaking expertise, passion for precision, and cutting-edge technology with our avant-garde Connected watches. Whether you're looking for your next luxury timepiece, our TAG Heuer Boutique is the ultimate destination. Our in-store watch specialists will be glad to gu

ide you through the complete TAG Heuer experience and to explore our legacy through our timepieces and innovation.

25/04/2026

Catch some rays the creative way.

When your watch projects a soft, luminous glow and transforms light into lasting power, all eyes on will be on your shine.

The new TAG Heuer Formula 1 Solargraph 38mm in beige keeps you warm inside and out as its Solargraph technology soaks up a full day's charge with only one minute of exposure.

Vibrant, electric, unstoppable, and ready to ignite sparks at next weekend's Miami Grand Prix.

Online pre-sale starts April 28th at 9:00 CET in select countries, followed by the worldwide launch on May 1st.

tag.hr/THF138PastelCream

24/04/2026

Game face on.

Powered by the new TAG Heuer Formula 1 Solargraph 38mm, Sephora driver Natalia Granada is bringing pure adrenaline to every lap. With just one minute of light exposure delivering 24 hours of power, Natalia stays dialed in from lights out to the chequered flag.

Online pre-sale starts April 28th at 9:00 CET in select countries, followed by the worldwide launch on May 1st.

tag.hr/THF138PastelCream

23/04/2026

Keep your cool.

When the Miami heat is turning up, the TAG Heuer Formula 1 Solargraph 38mm in lavender-blue is your tall glass of water.

Built for intensity, it's conditioned to go full speed ahead without ever breaking a sweat.

Online pre-sale starts April 28th at 9:00 CET in select countries, followed by the worldwide launch on May 1st.

tag.hr/THF138PastelBlue

22/04/2026

Crossing the finish line with flying colors.

Supported by TAG Heuer, British driver Megan Bruce brings a fresh shade of speed to the F1 ACADEMY grid with the new TAG Heuer Formula 1 Solargraph 38mm. Equipped with Solargraph technology for unstoppable momentum, Megan is ready to own every lap of the season, push past every limit, and leave her mark on the track.

Online pre-sale starts April 28th at 9:00 CET in select countries, followed by the worldwide launch on May 1st.

tag.hr/THF138PastelBlue

21/04/2026

The new team on the grid.

Introducing the TAG Heuer Formula 1 Solargraph 38mm collection, unveiled in a spectrum of fresh, expressive colors. Rooted in a heritage of vibrancy and speed, this next generation radiates a soft confidence in lavender-blue, pastel green, beige, and light pink. Crafted from TH Polylight, the 38mm cases offer unmatched lightness and comfort, while Solargraph technology harnesses both natural and artificial light for unstoppable energy.

Gearing up for the Miami Grand Prix, each is ready to take on the intensity of competition with boldness, power, and adrenaline.

Which color livery are you suiting up in?

Online pre-sale starts April 28th at 9:00 CET in select countries, followed by the worldwide launch on May 1st.

tag.hr/THF138

20/04/2026

Sharp and sleek, Oracle Red Bull Racing driver Isack Hadjar infuses his style with a cool charisma while wearing the new TAG Heuer Monaco Chronograph.

20/04/2026

The will to win.

Instilled from an early age while watching Ayrton Senna race, this Designed to Win mentality continues to drive
Oracle Red Bull Racing driver Isack Hadjar forward in a relentless pursuit of greatness.

20/04/2026

The will to win.

Oracle Red Bull Racing driver Isack Hadjar isn't satisfied with just reaching it to Formula 1® — he's determined to stand out.

18/04/2026

Precision meets presence.

Oracle Red Bull Racing driver Isack Hadjar brings a refined edge to every moment with the new TAG Heuer Monaco Evergraph.

tag.hr/MonacoEvergraphBlue

17/04/2026

The new TAG Heuer Monaco Chronograph remains true to its iconic square shape and signature left crown while reenvisioning it with an updated design and a new in-house Calibre TH20-11 movement. Elongated pushers and tapered lugs offer improved ergonomics while the slanted shapes give a feeling of dynamism and movement.

Housed with a 39mm grade 5 titanium case and square bezel, the dials in emblematic blue, elegant green, and timeless black with rose gold accents evoke the daring essence of defying expectations and breaking the mold.

tag.hr/MonacoCollection

17/04/2026

Behind the square.

Step inside the TAG Heuer LAB with the top leaders driving research, development, and engineering. Motivated by their mission to bring innovation to the forefront of TAG Heuer timepieces, the cutting-edge Calibre TH80-00 was created to elevate chronograph precision, durability, reliability, and ergonomics to new levels.

tag.hr/ChronographRevolution

Endereço

Sao Paulo International Airport Guarulhos, Terminal 3
Santos, SP
07141-970

Horário de Funcionamento

Segunda-feira	12:00 - 21:00
Terça-feira	12:00 - 21:00
Quarta-feira	12:00 - 21:00
Quinta-feira	12:00 - 21:00
Sexta-feira	12:00 - 21:00
Sábado	12:00 - 21:00
Domingo	12:00 - 21:00

Telefone

+558007238379

Site

https://www.tagheuer.com/stores/br-sao-paolo-boutique-tag-heuer-sao-paulo-airport-t3-777912/?utm_source=Yext&utm_medium=

Notificações

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