Ladoble

24/07/2026

American Eagle — What Makes a Great?
The strongest players know they're never playing alone.

Featuring Lunay.
Directed by .

Agency: Gut Mexico
CCO: Federico Russi
CEO México: Camila de Almeida Prado
ECD: Jose Mario Sebastián Regiani, Guido Donadio.
DC: Agus Osman
Art Director: Hannia Rodríguez
Copywriter: Sebastián Amaya
Director de Grupo de Cuentas: Simón Arce
Supervisor de cuentas: Ivonne Ruiz
CSO: Samantha Hernández
Head of strategy: Otto Poncelis Cardoso
Estratega: Valeria Garcia De la Sota Riva
Estratega Digital: Samantha Hernandez Castro
Head of production: Paula Sanchez
Directora de producción: Gabriela Olmedo.

Production Company: Ladoble
Director: Iacopo Carapelli
CEO: José Arnal
General Manager: Adrián Aspani
Head of Production: Kaori Omaris Guillén
Executive Producer: Juan Legnani Pemoff
Post Production Coordinator: Luis Staffolani & Mauricio Tapia
Still Photography: Martha Alvarez, Bolivar Hope, Julieta Yatel & Anton

Client Representatives: American Eagle
Lindsey Morse - Senior Director Marketing
Chelsea Turner - Senior Art Director
Pablo Miranda - Head of Branded Content & Creative
Mauricio Contreras - Director, Marketing and Creative LATAM
Michela Prestini - Visual and Styling Manager
Leopoldo González - Lead - Brand Advocacy /MX
Paulina Cruz - Brand Manager
Ana Elisa Cortés - Coordinator - Studio And Product Display Photo /MX

24/07/2026

American Eagle — What Makes a Great?
Behind every great performance, there's a discipline that rarely makes the highlight reel.

Featuring Christiane Endler.
Directed by

Agency: Gut Mexico
CCO: Federico Russi
CEO México: Camila de Almeida Prado
ECD: Jose Mario Sebastián Regiani, Guido Donadio.
DC: Agus Osman
Art Director: Hannia Rodríguez
Copywriter: Sebastián Amaya
Director de Grupo de Cuentas: Simón Arce
Supervisor de cuentas: Ivonne Ruiz
CSO: Samantha Hernández
Head of strategy: Otto Poncelis Cardoso
Estratega: Valeria Garcia De la Sota Riva
Estratega Digital: Samantha Hernandez Castro
Head of production: Paula Sanchez
Directora de producción: Gabriela Olmedo.

Production Company: Ladoble
Director: Iacopo Carapelli
CEO: José Arnal
General Manager: Adrián Aspani
Head of Production: Kaori Omaris Guillén
Executive Producer: Juan Legnani Pemoff
Post Production Coordinator: Luis Staffolani & Mauricio Tapia
Still Photography: Martha Alvarez, Bolivar Hope, Julieta Yatel & Anton

Client Representatives: American Eagle
Lindsey Morse - Senior Director Marketing
Chelsea Turner - Senior Art Director
Pablo Miranda - Head of Branded Content & Creative
Mauricio Contreras - Director, Marketing and Creative LATAM
Michela Prestini - Visual and Styling Manager
Leopoldo González - Lead - Brand Advocacy /MX
Paulina Cruz - Brand Manager
Ana Elisa Cortés - Coordinator - Studio And Product Display Photo /MX

21/07/2026

American Eagle — What Makes a Great?
Greatness begins with knowing where you're going—and never stopping until you get there.

Featuring Richard Ríos.
Directed by

Agency: Gut Mexico
CCO: Federico Russi
CEO México: Camila de Almeida Prado
ECD: Jose Mario Sebastián Regiani, Guido Donadio.
DC: Agus Osman
Art Director: Hannia Rodríguez
Copywriter: Sebastián Amaya
Director de Grupo de Cuentas: Simón Arce
Supervisor de cuentas: Ivonne Ruiz
CSO: Samantha Hernández
Head of strategy: Otto Poncelis Cardoso
Estratega: Valeria Garcia De la Sota Riva
Estratega Digital: Samantha Hernandez Castro
Head of production: Paula Sanchez
Directora de producción: Gabriela Olmedo.

Production Company: Ladoble
Director: Iacopo Carapelli
CEO: José Arnal
General Manager: Adrián Aspani
Head of Production: Kaori Omaris Guillén
Executive Producer: Juan Legnani Pemoff
Post Production Coordinator: Luis Staffolani & Mauricio Tapia
Still Photography: Martha Alvarez, Bolivar Hope, Julieta Yatel & Anton

Client Representatives: American Eagle
Lindsey Morse - Senior Director Marketing
Chelsea Turner - Senior Art Director
Pablo Miranda - Head of Branded Content & Creative
Mauricio Contreras - Director, Marketing and Creative LATAM
Michela Prestini - Visual and Styling Manager
Leopoldo González - Lead - Brand Advocacy /MX
Paulina Cruz - Brand Manager
Ana Elisa Cortés - Coordinator - Studio And Product Display Photo /MX

17/07/2026

American Eagle — What Makes a Great?
The greatest players never stop smiling. Neither do the greatest people.

Featuring Ronaldinho
Directed by

Agency: Gut Mexico
CCO: Federico Russi
CEO México: Camila de Almeida Prado
ECD: Jose Mario Sebastián Regiani, Guido Donadio.
DC: Agus Osman
Art Director: Hannia Rodríguez
Copywriter: Sebastián Amaya
Director de Grupo de Cuentas: Simón Arce
Supervisor de cuentas: Ivonne Ruiz
CSO: Samantha Hernández
Head of strategy: Otto Poncelis Cardoso
Estratega: Valeria Garcia De la Sota Riva
Estratega Digital: Samantha Hernandez Castro
Head of production: Paula Sanchez
Directora de producción: Gabriela Olmedo.

Production Company: Ladoble
Director: Iacopo Carapelli
CEO: José Arnal
General Manager: Adrián Aspani
Head of Production: Kaori Omaris Guillén
Executive Producer: Juan Legnani Pemoff
Post Production Coordinator: Luis Staffolani & Mauricio Tapia
Still Photography: Martha Alvarez, Bolivar Hope, Julieta Yatel & Anton

Client Representatives: American Eagle
Lindsey Morse - Senior Director Marketing
Chelsea Turner - Senior Art Director
Pablo Miranda - Head of Branded Content & Creative
Mauricio Contreras - Director, Marketing and Creative LATAM
Michela Prestini - Visual and Styling Manager
Leopoldo González - Lead - Brand Advocacy /MX
Paulina Cruz - Brand Manager
Ana Elisa Cortés - Coordinator - Studio And Product Display Photo /MX

14/07/2026

American Eagle — What Makes a Great?
Every day. Every match. Every moment. Another opportunity to become one.

Featuring Santi Giménez.
Directed by

Agency: Gut Mexico
CCO: Federico Russi
CEO México: Camila de Almeida Prado
ECD: Jose Mario Sebastián Regiani, Guido Donadio.
DC: Agus Osman
Art Director: Hannia Rodríguez
Copywriter: Sebastián Amaya
Director de Grupo de Cuentas: Simón Arce
Supervisor de cuentas: Ivonne Ruiz
CSO: Samantha Hernández
Head of strategy: Otto Poncelis Cardoso
Estratega: Valeria Garcia De la Sota Riva
Estratega Digital: Samantha Hernandez Castro
Head of production: Paula Sanchez
Directora de producción: Gabriela Olmedo.

Production Company: Ladoble
Director: Iacopo Carapelli
CEO: José Arnal
General Manager: Adrián Aspani
Head of Production: Kaori Omaris Guillén
Executive Producer: Juan Legnani Pemoff
Post Production Coordinator: Luis Staffolani & Mauricio Tapia
Still Photography: Martha Alvarez, Bolivar Hope, Julieta Yatel & Anton

Client Representatives: American Eagle
Lindsey Morse - Senior Director Marketing
Chelsea Turner - Senior Art Director
Pablo Miranda - Head of Branded Content & Creative
Mauricio Contreras - Director, Marketing and Creative LATAM
Michela Prestini - Visual and Styling Manager
Leopoldo González - Lead - Brand Advocacy /MX
Paulina Cruz - Brand Manager
Ana Elisa Cortés - Coordinator - Studio And Product Display Photo /MX

19/06/2026

La Anónima — Camión
Hop on La Anónima's truck.
A new piece for La Anónima, with La América , directed by Esteban Sapir

Agency: La América
Alejandro Dominguez, Rafael D’Alvia, Christian Camean, Sebastian Stagno, Nicolas Roberts, Matias “Rulo” Asencio, Martin Rubins, Magalí Sabella, Gustavo Chiocconi, Micaela Mazziotti, Luz Lopez Moreno, Lucas Sotelo, Morena Joos

Production Company: Ladoble

CEO: Jose Arnal
General Manager: Adrian Aspani
Director: Esteban Sapir
Executive Producer: Veronica Pascual
Producer: Jimmy Aguilar
Director of Photography: Ramiro Civita
Art Director: Fernanda Chali
Wardrobe: Manuela Marti
Post Production Coordinator: Luis Staffolani
Editor: Santiago Saponi
Sound Production: Fer Martino

Client Representatives: La Anónima
Marion Schulz, Mariela Duarte, Adriana Barbera

15/06/2026

American Eagle — Greats Academy
Greatness goes beyond the game.
A new content and experiences platform for American Eagle and , bringing together football legends, active players and celebrities to share the passions and talents that make them great beyond the pitch.
Featuring Ronaldinho and Santi Giménez.
Directed by

Agency: Gut Mexico
CCO: Federico Russi
CEO México: Camila de Almeida Prado
ECD: Jose Mario Sebastián Regiani, Guido Donadio.
DC: Agus Osman
Art Director: Hannia Rodríguez
Copywriter: Sebastián Amaya
Director de Grupo de Cuentas: Simón Arce
Supervisor de cuentas: Ivonne Ruiz
CSO: Samantha Hernández
Head of strategy: Otto Poncelis Cardoso
Estratega: Valeria Garcia De la Sota Riva
Estratega Digital: Samantha Hernandez Castro
Head of production: Paula Sanchez
Directora de producción: Gabriela Olmedo.

Production Company: Ladoble
Director: Iacopo Carapelli
CEO: José Arnal
General Manager: Adrián Aspani
Head of Production: Kaori Omaris Guillén
Executive Producer: Juan Legnani Pemoff
Post Production Coordinator: Luis Staffolani & Mauricio Tapia
Still Photography: Martha Alvarez, Bolivar Hope, Julieta Yatel & Anton

Client Representatives: American Eagle
Lindsey Morse - Senior Director Marketing
Chelsea Turner - Senior Art Director
Pablo Miranda - Head of Branded Content & Creative
Mauricio Contreras - Director, Marketing and Creative LATAM
Michela Prestini - Visual and Styling Manager
Leopoldo González - Lead - Brand Advocacy /MX
Paulina Cruz - Brand Manager
Ana Elisa Cortés - Coordinator - Studio And Product Display Photo /MX

06/06/2026

New Project. Off season.

21/04/2026

10/04/2026

He-Man, now in the real world ⚡️
GUT Mexico City and transform a lightning rod into an iconic piece.
Produced by Ladoble, from Brazil.

Agency: Gut Mexico City
CEO & Partner: Camila de Almeida Prado
CCO: Federico Russi
Executive Creative Directors: Guido Donadio, José Mario Muñoz, Sebastián Regiani, Francesco Vicenzi
Creative Directors: Jorge Gómez, Agustín Osman
Copywriter: Sebastián Amaya
Art Director: Hannia Rodríguez
Head of Operations & Growth: Daniel Suastegui
Operations Director: Xiadani Castaños
Head of Business: Lucía Moreno
Group Account Director: Suheyl Alcántara
Lead Business Manager: Karen Alamilla
Business Director: Paulina Vogel
Business Supervisor: Saraí Rubio
Senior Business Manager: Brenda Montero
Chief Strategy Officer: Samantha Hernández
Head of Strategy: Otto Poncelis Cardoso
Strategy Director: Valentina Santiso
Strategist: Mariana Mixcoatl
Head of Strategy & Content: Lucía Mendoza
Digital Strategist: Karen Mercado
Head of Production: Paula Sánchez
Production Director: Gabriela Olmedo

Production Company: Ladoble
CEO: José Arnal
General Manager: Adrian Aspani
Local Production Company: Ufilms
Executive Producer: Andrés Castro
Operations Director: Marcelo Medeiros
Content Directors: K**e Pasten & Vinicius Andrade
Head of Planning & Creative: Carmen Coelho
Production Manager: William Paterlini
Producer: Nathalia Machado
Locations: Alexandre Rocha
Character Creators: Marcio / Murilo / Pedro
3D Post Producer: Manuel Valente
Post-Production Coordinators: Cynthia Fuentes / Luis Staffolani

Client Representatives: Mattel
Elisa Martínez
Sr. Brand & Product Manager: Cristina Gómez Rendón
Associate Manager: María José Molina, Karla Vázques, Aurora Organista, Audrey Navarrete y Mariana Nandayapa